As many of you know, Cloudforce + Cloudstock, San Francisco, is coming up fast. March 15th will see 7000+ people descend on The Moscone Center to attend the first big Salesforce event of the year. For the Developer Marketing crew, this means working with experts within the company to produce some amazing breakout sessions, and DevZone. For me, I have been working on a session called Social Enterprise Blueprints.
Over the past six months, I have been involved with many customers who see the importance of the Social Enterprise vision, and how it is a business imperative to be engaged with your customers, employees, suppliers – anyone you do business with. The one thing that I have noticed, however, is the need to go deeper; to provide a sort of roadmap for an architect to understand how to build a Social Enterprise app, a business analyst to drive broader initiative within their company, or a Salesforce admin looking to automate and extend key processes. This is the purpose of the Social Enterprise Blueprints – to provide a lightweight, methodology that puts the customer first in order to identify key processes, and engagement points where Salesforce can be utilized to transform your company.
That was a lot of information. But what does it all mean? Let’s look at a specific example:
Swiftfoot, a fictitious company, and maker of niche running shoes. Swiftfoot wants to launch a new brand to reach new markets, but they don’t want to loose their ‘credibility’ with existing, loyal customers.
Seems like a great example of where the Social Enterprise can help – they want to drive customer engagement, and extend their existing processes. Your business is asking for it. Now it’s up to you – no problem, right?
If you are scratching your head on where to go next, then the Social Enterprise Blueprints may be the answer. We are going to drive into this use case much more, and end with a map on how to move forward. Make sure you join us on March 15th in San Francisco to help shape the future of your organization.
See you there!