Welcome to this week’s edition of salesforce.com’s Women in Tech Wednesday roundup! #SFWITWednesday

This week we had some interesting discussions and questions raised. A CEO talks about coping mechanisms; a student highlights failing efforts to balance the gender ratio; a mother’s advice to her college-bound daughter; a tech giant attempts to work at long term solutions; a little girl speaks from experience to give suggestions; fresh statistics tell us why we need to keep working at gender inclusion… It is better to take many small steps in the right direction than to make a great leap forward only to stumble backward.

Why PepsiCo CEO Indra K. Nooyi Can’t Have It All

“You know, you have to cope, because you die with guilt. You just die with guilt. My observation, is that the biological clock and the career clock are in total conflict with each other. Total, complete conflict. When you have to have kids you have to build your career. Just as you’re rising to middle management your kids need you because they’re teenagers, they need you for the teenage years. ”

Watch the video and read the excerpt of the transcript here:
http://www.theatlantic.com/business/archive/2014/07/why-pepsico-ceo-indra-k-nooyi-cant-have-it-all/373750/

How *Not* To Attract Women To Coding – Make Tech Pink

“The lack of female technical talent is an issue that most tech companies have owned up to. Now, people everywhere, from companies to college admissions offices, are looking for ways the change that. And often, it seems, the proposed solution is simply to turn tech pink. Pink websites and polka-dotted flyers are what happens when an entire field overcorrects.”

Read more here:
http://www.sfgate.com/news/article/How-not-to-attract-women-to-coding-Make-tech-pink-5602104.php

A Mother’s Advice to Her Daughter, One Technical Woman to Another

“When you’re the minority, intimidation is bound to happen. Don’t let anyone make you feel like you don’t belong. You deserve to be there as well.”

Register more here:
https://medium.com/@kecatlin/a-mothers-advice-to-her-daughter-one-technical-woman-to-another-c2f054d43138

How Facebook Is Trying To Fix Its Diversity Problem (And The Whole Tech Industry’s)

“Facebook is partnering with YesWeCode to connect the organizations that are teaching youth how to code, with the people seeking those opportunities.”

Register more here:
http://www.forbes.com/sites/jeffbercovici/2014/07/03/how-facebook-is-trying-to-fix-its-diversity-problem-and-the-whole-tech-industrys/

Encouraging Girls In IT: A How-To Guide

“7 year old Jane Ireton and her dad Doug spoke at the O’Reilly Velocity Conference last month about ways to encourage girls in IT.”

Watch the video here:
http://youtu.be/hYoNQMysDNM

We Need To Break Up The Boys’ Club In IT, And Let The Ladies In!

“Companies with the highest proportions of women board directors outperform those with the lowest proportions by 53%. They have a 42% higher return on sales and a 66% higher return on invested capital. As well, a board that reflects a company’s user base is more likely to understand the company’s market needs and to develop better strategies. Take Twitter, the majority of whose users are women.”

Register more here:
http://timesofindia.indiatimes.com/home/stoi/deep-focus/We-need-to-break-up-the-boys-club-in-IT-and-let-the-ladies-in/articleshow/37879552.cms

The stage is set! We’re pleased to announce Hillary Clinton and Al Gore will be joining us at Dreamforce this year!

“Dreamforce is the most innovative conference in the world. When you attend, you’ll get the tools you need to connect with customers in a whole new way. Register now.”

Register more here:
http://www.salesforce.com/dreamforce/DF14/register.jsp?d=70130000000lmfR

What other Women in Tech news did you see this week? How do you feel about these articles? Post in your comments below!

Sukrutha BhadouriaAbout the blogger:  Sukrutha Bhadouria is a Sr Member of Technical Staff at salesforce.com, and the Managing Director of Bay Area Girl Geek Dinners. Follow Sukrutha on Twitter @sukruthasays and follow Salesforce WIT @salesforcewit to keep tabs on other great content and WIT events.

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