Almost everywhere you look today, there is demand for mobile apps in the enterprise. People expect data to be as accessible in the workplace as it is in their personal life. In my conversations with ISVs, I challenge people to think of a situation where mobile does not apply.

GreatVines is a longstanding salesforce.com partner who delivers order management for the Beverage Alcohol industry. GreatVines has had phenomenal success with well known companies like Chopin Vodka and Deschutes Brewery. Many of their end-users are out in the field where being able to access account data on the go is critical. I asked their CTO, Jim Thompson, a few questions about their mobile strategy and here is what he had to say.

The Beverage Alcohol industry, from a sales and trade marketing perspective, is all about execution in the field. From supplier sales reps presenting product to distributors taking orders, these sales activities are executed and tracked in the field. In short, mobile is critical for a rep to have accurate information at the time of execution and customer decision.

The Salesforce Platform has accelerated our mobile development efforts through seamless user authentication and local data storage.  We built much of the mobile app from scratch. The Salesforce Platform itself supports rapid innovation in our core product capabilities and mobile helps us keep the tools relevant in the field.

Next for GreatVines mobile is “intelligent” data-driven mapping and geolocation, integrated content presentation and delivery, enhanced photo contextualization and more real-time back office integration.