Five Dreamforce Sessions for Marketing an AppExchange App

If you've ever had a question about best practices for marketing an AppExchange app, Dreamforce '14 is the time to get answers and get inspired.

If you’ve ever had a question about best practices for marketing an AppExchange app, Dreamforce ’14 is the time to get answers and get inspired.

These five sessions from partners, product marketing, and partner marketing will offer great insight, countless examples of awesome marketing to Salesforce customers, recommended reading and vendor recommendations. Be sure to attend or send teammates!

Recordings will be posted on Partner Community Marketing Resources page a few weeks after Dreamforce.

 

Product Marketing, the Salesforce Way

Monday, October 13, 2014 @ 3pm
Westin Market Street, Stanford Room

You’ve built your app, you’re ready to launch, now what? Join us to hear from expert Salesforce Product Marketer Jim Sinai on everything from positioning, to content creation, and launching product. Because if your customers don’t understand what you do, it will be hard for them to buy your product. This session is for anyone involved with product marketing.

Featuring:
Jim Sinai, Sr. Director Platform & AppExchange Product Marketing, salesforce.com

How the Best Marketers Use Salesforce: The Top 3 Insider Tips

Monday, October 13, 2014 @ 4pm
Westin Market Street, City Room

In order to reap the benefits of Salesforce as a marketer, it must be utilized in the correct way. Join us to gain insider tricks on how to leverage Salesforce, in conjunction with marketing automation and social, to create a personalized user experience. From inquiry to close, marketers will be able to foster relationships and increase conversion throughout the entire funnel.

Featuring:
Corinne Sklar, CMO, Bluewolf, AJ Bellarosa, Practice Lead, Digital Experience, Bluewolf, Thomas Gaydos, Director, Marketing Services, Bluewolf

APP Academy: Market – All About Demand! Tips from Four Top Marketers

Monday, October 13, 2014 @ 5pm
Westin Market Street, Olympic Room

Join veteran AppExchange partners who have contributed to incredible growth with smart demand gen marketing. Each partner will share their best advice for effective marketing on a dime, and preparing for scale as the company grows.

Featuring:
Aaron Bird, CEO, Bizible, Kristy Sharrow, Marketing Director, LevelEleven, Maria Pergolino, VP Global Marketing, Apttus, Thomas Oldroyd, Senior Director, Marketing, InsideSales.com

APP Academy: Market – Get Started with AppExchange, Leads, & Campaigns

Tuesday, October 14, 2014 @ 11am
Westin Market Street, Stanford Room

Want to leverage AppExchange as a lead engine? Join the AppExchange for an intro to AppExchange, a tour of the publishing console by Dave Rigotti from Bizible, and an overview of how marketers can leverage campaigns and reports in Salesforce by William Tyree from RingDNA.

Featuring:
Kat An, AppExchange Marketing Manager, salesforce.com, William Tyree, CMO, RingDNA, Dave Rigotti, Head of Pipeline Marketing, Bizible

APP Academy: Market – AppExchange Marketing Playbook

Tuesday, October 14, 2014 @ 4pm
Westin Market Street, Olympic Room 

Join the AppExchange partner marketing and PR teams for an intro to marketing an awesome AppExchange app. We’ll cover how to create a great presence on AppExchange, go beyond the press release, get engaged with the Salesforce community, make the most of Salesforce events and marketing programs, and tips to build a modern marketing engine. This session is geared to marketers who are new to the ecosystem, but everyone is welcome (experienced partners please come with stories). Everyone will walk away with a practical checklist, including a list of recommended vendors and great reads.

Featuring:
Allie Cefalo, Partner PR, salesforce.com, Becky de Loryn, Director, AppExchange Marketing Program, salesforce.com, Peri McDonald, Director, Partner Marketing, salesforce.com

 

If you are a salesforce.com partner, be sure to join our new Partner Community. Still want more? Check out our full session guide with recommendations on what not to miss at every role.

 

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Five Dreamforce Sessions for Marketing an AppExchange App