Tag Archives: Best Practices

Are Events in Your Marketing Mix? Make a Connection and Expand Your Reach

It is pretty well known that at salesforce.com we love our events. In a year we host hundreds that range in size and audience, all connecting people live in a meaningful way. Whether it is an executive round table, a regional tour event, a fifteenth birthday party, or Dreamforce, we see and feel the value of face-to-face marketing.

We are big believers in the connections that events create between… Continue reading

Automate the ISV Order Submission Process Using the Channel Order App

As an ISV in the partner program, you’ve built an app that leverages the Salesforce1 Platform. Once you’ve sold your app to a customer, you need to ensure the customer has the right Salesforce1 Platform licenses and features to use your app. You do this by submitting a service order to Salesforce using the Channel Order App (COA), which is provided for free to ISV partners. Continue reading

5 Reasons Luminix Is Crushing It on the AppExchange

Luminix, a Salesforce partner with two listings on the AppExchange, has experienced rapid growth since listing its app Pulsar in July 2012. Luminix serves customers across a variety of industries, including companies such as ING (Financial Services), Univar (Chemicals), Molnlycke Healthcare (Medical Devices). There are five key elements to Luminix’s success:

1. Luminix focuses on mobile first

Luminix built its app Pulsar for mobile devices. It… Continue reading

Building a Better Business at Dreamforce

We all know that Dreamforce is a big deal for customers and partners alike– The largest Enterprise Cloud Computing event in the world and biggest tech conference to be held in San Francisco.  It is the #1 place to be if you are interested in meeting enterprise customers, prospects and partners. What you may not know is that Dreamforce is also the place for partners to learn… Continue reading

Tips to Make App Development a Breeze

Understand what Salesforce development environments to use in order to make app development and delivery much easier. Continue reading

NTT Centerstance’s Fast Path to Titanium Dreamforce Sponsorship

NTT Centerstance Team

The latest Dreamforce Sponsor Success Story from our friends at NTT Centerstance will really make you think about the power of the ecosystem, and think differently about the potential associated with sponsorship of salesforce.com events. Continue reading

Mastering AppExchange Reviews: 9 Ways to Increase Positive App Reviews

Do you read reviews before making a purchase on Amazon.com or installing an app on a consumer app store?

79% of consumers trust online reviews as much as personal recommendations.

Online marketplaces have brought unprecedented access and convenience to the consumer world.  Many people rely on Amazon.com and other online shopping for a higher percentage of clothing and home accessory purchases than ‘on-premise’ shopping.  And the Apple App… Continue reading

How Do You Price an Enterprise App?

Whether you’re a start up, early stage, or established software company selling B2B software, odds are you’re thinking about or already building enterprise apps.  If you’re not, take a look at this Forrester piece predicting $2.1 trillion will go into IT spend in 2013, with apps and the U.S. leading the way.

In any new marketplace, as the demand grows and the marketplace expands, the answer to the pricing… Continue reading

Don’t Change the Channel: Top Tips for ISV Sales Success


You have published your app on the AppExchange and are ready to start selling. Don’t try to reinvent the wheel – learn best practices on how to navigate and sell successfully in the channel. Continue reading

What is the Key to Creating a Game-Changing Enterprise App?

Sir Francis Bacon once said, “Knowledge Is Power.” If applied to a salesforce.com AppExchange Partner’s world, one could say “Knowledge is power to building a successful AppExchange app.” To go from idea to booming business, you need to know the right information at the right time. Salesforce.com provides many resources to empower app builders to build and deliver successful apps on the AppExchange.

Here is what the lifecycle looks… Continue reading