Developers face huge numbers of contenders for a place among their technical tools. The investment of time, and the bet that a developer places on the success of a platform by building code that depends on that platform, make developers’ choices among the most significant leading indicators of future platform mind share.

That’s why I encourage you to review the slate of finalists for Product of the Year at Developer.com: a list that includes, not incidentally, the Force.com platform in the category of Web Service Development Tool or Add-in. Voting closes at the end of this week, on December 21: we’d be honored (in every sense of that term) to have your support.

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