Model Data in Data Cloud

Learn about the key terms and concepts related to data ingestion and modeling in Data Cloud. Find reference material on standard data model objects (DMOs), including fields, descriptions, and relationships, along with mappings associated with starter data bundles.

Customer 360 Data Model 

Customer 360 Data Model is the standard data model used by Data Cloud to aid in data modeling and extensibility across platforms.

Data Model Objects (DMOs) and Data Lake Objects (DLOs) 

DMOs are groupings of data created from data streams, insights, and other sources. DMOs can be standard or custom, based on business need. They’re physical and virtual views of a data lake objects (DLOs). DLOs are storage containers within the data lake for the data ingested into all data streams within Data Cloud.

Starter Data Bundles 

A starter data bundle is a Salesforce-defined data stream definition that includes mapping to Data Cloud DMOs. After a data stream is deployed, the starter data bundle automatically maps source objects from the source to a DMO in Data Cloud. You can add or customize the data mappings to meet your business needs.

Related Content 

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  • Standard Data Model Objects (DMOs)

    Data model objects (DMOs) are groupings of data created from data streams, insights, and other sources. Find reference information about the standard DMOs found in Data Cloud.

  • Starter Data Bundles

    A starter data bundle is a Salesforce-defined data stream definition that includes mapping from a data source to the Data Cloud DMO structure. Bundles can be customized and some connectors offer multiple data bundle options.