| ClickThroughRate |
- Type
- percent
- Properties
- Filter, Nillable, Sort
- Description
- The percentage of visitors who click links contained in
emails delivered (sent minus bounces) to them. Multiple
clicks for a same link are counted.
|
| ClickToOpenRatio |
- Type
- percent
- Properties
- Filter, Nillable, Sort
- Description
- The number of unique clicks divided by unique HTML
opens.
|
| DeliveryRate |
- Type
- percent
- Properties
- Filter, Nillable, Sort
- Description
- The percentage of the emails that were delivered
compared to the number that bounced (soft and hard).
Note: this data includes emails that were delivered to
the recipient's spam folder.
|
| Description |
- Type
- textarea
- Properties
- Create, Nillable, Update
- Description
- Description of the email content, for example, Promotion
Mass Mailing.
|
| HtmlBody |
- Type
- textarea
- Properties
- Nillable
- Description
- The body of the email in HTML format. The field is
read-only.
|
| LastReferencedDate |
- Type
- dateTime
- Properties
- Filter, Nillable, Sort
- Description
- The timestamp that indicates when the current user last
viewed the record.
|
| LastViewedDate |
- Type
- dateTime
- Properties
- Filter, Nillable, Sort
- Description
- The timestamp for when the current user last viewed this
record. If this value is null, the record could have
been referenced (LastReferencedDate) and not
viewed.
|
| Name |
- Type
- string
- Properties
- Create, Filter, Group, idLookup, Sort, Update
- Description
- Name of the email asset.
|
| OpenRate |
- Type
- percent
- Properties
- Filter, Nillable, Sort
- Description
- The percentage of unique HTML opens compared to the
total number of emails delivered (sent minus
bounces).
|
| OptOutRate |
- Type
- percent
- Properties
- Filter, Nillable, Sort
- Description
- The percentage of users that have opted out compared to
the total number of emails sent.
|
| SpamComplaintRate |
- Type
- percent
- Properties
- Filter, Nillable, Sort
- Description
- The percentage of spam complaints compared to the total
number emails sent.
|
| Subject |
- Type
- textarea
- Properties
- Create, Filter, Nillable, Update
- Description
- Content of the subject line.
|
| TemplateId |
- Type
- reference
- Properties
- Create, Filter, Group, Nillable, Sort
- Description
- The Email Template field is mostly read-only. You can
populate the Email Template field only during record
create to prevent overwriting data on the email content
record.
|
| TextBody |
- Type
- textarea
- Properties
- Create, Nillable, Update
- Description
- The body of the email in plain text format. The
character limit is 384, 000.
|
| TotalDelivered |
- Type
- int
- Properties
- Filter, Group, Nillable, Sort
- Description
- The total number of emails minus hard and soft bounces.
Note: this data includes emails that were delivered to
the recipient's spam folder.
|
| TotalHardBounced |
- Type
- int
- Properties
- Defaulted on create, Filter, Group, Nillable, Sort
- Description
- The total number of emails that permanently returned to
the sender because the address is invalid. A hard bounce
can occur because the domain name doesn't exist or
because the recipient is unknown.
|
| TotalOpens |
- Type
- int
- Properties
- Defaulted on create, Filter, Group, Nillable, Sort
- Description
- The total number of times a prospect’s email client
loaded the images in the HTML version of the email. We
also record an open if the prospect clicks a link within
the HTML or text email without downloading images. A
click indicates that they viewed the message. Some email
clients (Outlook, Apple Mail, Thunderbird) do not
display images by default. Account Engagement counts an
open each time the images load.
|
| TotalSent |
- Type
- int
- Properties
- Defaulted on create, Filter, Group, Nillable, Sort
- Description
- Read-only field. The total number of list emails sent,
including bounced, opted-out, and invalid To:
addresses.
|
| TotalSoftBounced |
- Type
- int
- Properties
- Defaulted on create, Filter, Group, Nillable, Sort
- Description
- Read-only field. The total number of times a recipient’s
mail server acknowledged the email, but returned it to
the sender. Sometimes it is because the recipient's
mailbox is full or the mail server is temporarily
unavailable. After 5 soft bounces, Account Engagement
opts the prospect out of emails.
|
| TotalSpamComplaints |
- Type
- int
- Properties
- Defaulted on create, Filter, Group, Nillable, Sort
- Description
- Read-only field. The total number of prospects that
reported the email as spam.
|
| TotalTrackedLinkClicks |
- Type
- int
- Properties
- Defaulted on create, Filter, Group, Nillable, Sort
- Description
- Read-only field. The number of times prospects clicked a
link in the email.
|
| UniqueClickThroughRate |
- Type
- percent
- Properties
- Filter, Nillable, Sort
- Description
- Read-only field. The percentage of visitors who clicked
a link contained in an email
|
| UniqueOpens |
- Type
- int
- Properties
- Defaulted on create, Filter, Group, Nillable, Sort
- Description
- Read-only field. The number of prospects who loaded the
images in the HTML version of the email. The Unique
Opens category counts each recipient only one time, even
if the prospect loaded images more than once.
|
| UniqueOptOuts |
- Type
- int
- Properties
- Defaulted on create, Filter, Group, Nillable, Sort
- Description
- Read-only field. The total number of prospects that have
clicked the link to unsubscribe or opted out of all
emails in the Email Preference Center. They are removed
from future email sends.
|
| UniqueTrackedLinkClicks |
- Type
- int
- Properties
- Defaulted on create, Filter, Group, Nillable, Sort
- Description
- Read-only field. The number of times a prospect clicked
a link in the email. This metric doesn’t include
multiple clicks of the same link.
|
j