Creation of Surveys by Using Salesforce Feedback Management Response APIs

Customer experience is the cornerstone of any company’s success. Understanding customer sentiment through feedback is critical to a company’s growth lifecycle. Get to know customer satisfaction levels and gain deeper insights about your products or services through Surveys.

Surveys enable you to gather continuous feedback, and then to work towards meeting customer expectations. You can invest further to enhance customer experience in areas where you find positive feedback, or pivot by using alternate plans to address negative feedback.

Use Salesforce Feedback Management (SFM) Response APIs to build in-app surveys. In-app surveys retain the application context as survey participants don’t have to switch to other applications to complete the survey. In-app surveys also provide a user-friendly and intuitive experience that can be customized to reflect your company’s theme and branding, thus, increasing survey response rates.

Let’s look at a scenario that uses the capabilities of SFM Response APIs to build in-app surveys.

Consider a scenario wherein a company, Dream House, wants to get employee feedback on their new hire onboarding process.