Marketing Cloud Account Engagement: Form Activity Mapping
After a data stream is deployed, the Marketing Cloud Account Engagement data bundle maps source objects from Account Engagement to data model objects (DMOs) in Data Cloud. The Form Activity object includes form engagement data from forms embedded in Account Engagement landing pages.
These data mappings relate to the Form Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.
DLO Field | DLO Field Data Type | DMO | DMO Field | Additional Details |
---|---|---|---|---|
accountEngagementBusinessUnitId | text | — | — | |
assetId | text | Website Engagement | Website Publication ID |
|
createdAt | dateTime | Website Engagement | Created Date | The createdAt value of the visitor activity record in Account Engagement. |
createdAt | dateTime | Website Engagement | Engagement Date Time | The createdAt value of the visitor activity record in Account Engagement. |
durationInSeconds | text | — | — | This value isn't populated for the most recent page view of a visit. |
engagementChannelActionStatus | text | Website Engagement | Engagement Channel Action Status | Only populated as failure for form errors. |
engagementChannelType | text | Website Engagement | Engagement Channel Action Type | Hard coded as Web . |
engagementSourceType | text | Website Engagement | Engagement Type |
|
externalFormId | text | — | — | A unique ID used as the primary key for a form within a specific business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-pr_business_unit_id-(form_id)> . |
externalSourceId | text | Website Engagement | External Source ID | Hard coded as pi . |
externalId | text | Website Engagement | External Record ID | ID of the Account Engagement Visitor Activity or Visitor Page View record. |
externalLandingPageId | text | - | - | ID of the Account Engagement Landing Page record, if association exists. |
externalProspectId | text | — | — | |
externalSourceId | text | Website Engagement | External Source ID | |
externalVisitorId | text | — | — | |
id | text | Website Engagement | Website Engagement ID | |
interactionName | text | Website Engagement | Engagement Channel Action |
|
ipAddress | text | Website Engagement | Device IP Address | |
isPriorityPage | boolean | - | - | Tracking code view on an Account Engagement Page Action. Hard coded as true or false . |
objectType | text | — | — |
|
parentAsset | text | Website Engagement | Parent Website Pubklication ID |
|
polymorphicFormId | text | Website Engagement | Website Publication | ID of the Salesforce Marketing Form that the Account Engagement form is associated with. |
polymorphicIndividualId | text | Website Engagement | Individual | ID of the Salesforce record synced with the Account Engagement prospect record. |
prospectId | text | — | — | A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-vo-account_id-visitor_id> . |
referrerQuery | text | - | - | |
referrerType | text | - | - | The type associated with the Visitor referrer, if available. Possible values are:
|
referrerUrl | text | Website Engagement | Referrer URL | Not populated for a form engagement (view or click). |
referrerVendor | text | - | - | |
refreshedAt | dateTime | — | — | |
salesforceOrgId | text | — | — | |
sourceUrl | text | Website Engagement | Page URL | The URL of the page where the engagement occurred. |
sourceDomainName | text | Website Engagement | Domain Name |
|
sourcePageType | text | Website Engagement | Webpage Type |
|
sourceURL | text | Website Engagement | Page URL | The long (non-vanity) URL of the page where the engagement occurred, even if the vanity URL was visited. |
title | text | Website Engagement | Page Public Title | |
updatedAt | dateTime | — | — | |
utmCampaignParameter | text | — | — | Learn More in Help |
utmContentParameter | text | — | — | Learn More in Help |
utmMediumParameter | text | — | — | Learn More in Help |
utmSourceParameter | text | — | — | Learn More in Help |
utmTermParameter | text | — | — | Learn More in Help |
vanityUrl | text | - | - | |
visitorHostname | text | — | — | |
visitorId | text | — | — | A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-vo-account_id-visitor_id> . |