Marketing Cloud Account Engagement: Form Activity Mapping

After a data stream is deployed, the Marketing Cloud Account Engagement data bundle maps source objects from Account Engagement to data model objects (DMOs) in Data Cloud. The Form Activity object includes form engagement data from forms embedded in Account Engagement landing pages.

These data mappings relate to the Form Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.

DLO Field	DLO Field Data Type	DMO	DMO Field	Additional Details
accountEngagementBusinessUnitId	text	—	—
assetId	text	Website Engagement	Website Publication ID	Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement Form. Landing page engagement (view and click): The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement Landing Page. Tracking code engagement (view): The ID of the Salesforce Campaign syncing with the Account Engagement Campaign. The format of this field is`<pi-analytics-salesforce_campaign_id>`.
createdAt	dateTime	Website Engagement	Created Date	The `createdAt` value of the visitor activity record in Account Engagement.
createdAt	dateTime	Website Engagement	Engagement Date Time	The `createdAt` value of the visitor activity record in Account Engagement.
durationInSeconds	text	—	—	This value isn't populated for the most recent page view of a visit.
engagementChannelActionStatus	text	Website Engagement	Engagement Channel Action Status	Only populated as `failure` for form errors.
engagementChannelType	text	Website Engagement	Engagement Channel Action Type	Hard coded as `Web`.
engagementSourceType	text	Website Engagement	Engagement Type	Form and landing page engagement: Hard coded as `userEngagement`. Tracking code view: Hard coded as `website`.
externalFormId	text	—	—	A unique ID used as the primary key for a form within a specific business unit. To preserve uniqueness across multiple business units, the format of this field is `<pi-pr_business_unit_id-(form_id)>`.
externalSourceId	text	Website Engagement	External Source ID	Hard coded as `pi`.
externalId	text	Website Engagement	External Record ID	ID of the Account Engagement Visitor Activity or Visitor Page View record.
externalLandingPageId	text	-	-	ID of the Account Engagement Landing Page record, if association exists.
externalProspectId	text	—	—
externalSourceId	text	Website Engagement	External Source ID
externalVisitorId	text	—	—
id	text	Website Engagement	Website Engagement ID
interactionName	text	Website Engagement	Engagement Channel Action	Form submission: Hard coded as `form-submit`. Form error: Hard coded as `error`. Landing page and tracking code view: Hard coded as `page-view`. Link clicks: Hard coded as `anchor-link`.
ipAddress	text	Website Engagement	Device IP Address
isPriorityPage	boolean	-	-	Tracking code view on an Account Engagement Page Action. Hard coded as `true` or `false`.
objectType	text	—	—	Forms on landing pages hosted by Account Engagement: Hard coded as `landingPage`. Forms not hosted by Account Engagement: Hard coded as `form`. Tracking code view: Hard coded as `externalPage`.
parentAsset	text	Website Engagement	Parent Website Pubklication ID	Form engagement (submission, error, or click) on an Account Engagement landing page: The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement landing page the Account Engagement form is embedded in. Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement form. Not populated for a landing page engagement (view or click). Not populated for a tracking code view engagement.
polymorphicFormId	text	Website Engagement	Website Publication	ID of the Salesforce Marketing Form that the Account Engagement form is associated with.
polymorphicIndividualId	text	Website Engagement	Individual	ID of the Salesforce record synced with the Account Engagement prospect record.
prospectId	text	—	—	A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is `<pi-vo-account_id-visitor_id>`.
referrerQuery	text	-	-
referrerType	text	-	-	The type associated with the Visitor referrer, if available. Possible values are: `Paid Search` `Ad` `Natural Search`
referrerUrl	text	Website Engagement	Referrer URL	Not populated for a form engagement (view or click).
referrerVendor	text	-	-
refreshedAt	dateTime	—	—
salesforceOrgId	text	—	—
sourceUrl	text	Website Engagement	Page URL	The URL of the page where the engagement occurred.
sourceDomainName	text	Website Engagement	Domain Name	Tracking code view on an Account Engagement Page Action: The domain name of the web page URL. Not populated for a form engagement (submission or error). Not populated for a landing page engagement (view or click).
sourcePageType	text	Website Engagement	Webpage Type	Form and landing page engagement: Hard coded as `standard__legacyContentPage`. Tracking code view: Hard coded as `standard__legacyExternalWebPage`.
sourceURL	text	Website Engagement	Page URL	The long (non-vanity) URL of the page where the engagement occurred, even if the vanity URL was visited.
title	text	Website Engagement	Page Public Title
updatedAt	dateTime	—	—
utmCampaignParameter	text	—	—	Learn More in Help
utmContentParameter	text	—	—	Learn More in Help
utmMediumParameter	text	—	—	Learn More in Help
utmSourceParameter	text	—	—	Learn More in Help
utmTermParameter	text	—	—	Learn More in Help
vanityUrl	text	-	-
visitorHostname	text	—	—
visitorId	text	—	—	A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is `<pi-vo-account_id-visitor_id>`.