Marketing Cloud Account Engagement: Web Page Activity Mapping

After a data stream is deployed, the Marketing Cloud Account Engagement data stream maps source objects from Account Engagement to data model objects (DMOs) in Data Cloud. The Web Page Activity object includes form engagement data from forms embedded in Account Engagement landing pages and data from Account Engagement tracking codes.

These data mappings relate to the Web Page Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.

DLO Field	DLO Field Data Type	DMO	DMO Field	Additional Details
accountEngagementBusinessUnitId	text	—	—
assetId	text	Website Engagement	Website Publication ID	Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement Form. Landing page engagement (view and click): The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement Landing Page. Tracking code engagement (view): The ID of the Salesforce Campaign syncing with the Account Engagement Campaign. The format of this field is`<pi-analytics-salesforce_campaign_id>`.
createdAt	dateTime	Website Engagement	Created Date	The `createdAt` value of the visitor activity record in Account Engagement.
createdAt	dateTime	Website Engagement	Engagement Date Time	The `createdAt` value of the visitor activity record in Account Engagement.
durationInSeconds	text	—	—	The duration in seconds of the visitor's page view in Account Engagement. This value isn't populated for the most recent page view of a visit.
engagementChannelActionStatus	text	Website Engagement	Engagement Channel Action Status	Only populated as `failure` for form errors.
engagementChannelType	text	Website Engagement	Engagement Channel Action Type	The default, read-only value is `Web`.
engagementSourceType	text	Website Engagement	Engagement Type	Form and landing page engagement: The default, read-only value is `userEngagement`. Tracking code view: The default, read-only value is `website`.
externalSourceId	text	Website Engagement	External Source ID	The default, read-only value is `pi`.
externalId	text	Website Engagement	External Record ID	ID of the Account Engagement Visitor Activity or Visitor Page View record.
interactionName	text	Website Engagement	Engagement Channel Action	Form submission: The default, read-only value is `form-submit`. Form error: The default, read-only value is `error`. Landing page and tracking code view: The default, read-only value is `page-view`. Link clicks: The default, read-only value is `anchor-link`.
ipAddress	text	Website Engagement	Device IP Address
isPriorityPage	boolean	—	—	Tracking code view on an Account Engagement Page Action. The default, read-only value is `true` or `false`. If the Page Action priority page configuration changes since the time of engagement, this may be inaccurate for historical backfill data.
externalLandingPageId	text	—	—	ID of the Account Engagement Landing Page record, if association exists.
objectType	text	—	—	Forms on landing pages hosted by Account Engagement: The default, read-only value is `landingPage`. Forms not hosted by Account Engagement: The default, read-only value is `form`. Tracking code view: The default, read-only value is `externalPage`.
polymorphicIndividualId	text	Website Engagement	Individual	ID of the Salesforce record synced with the Account Engagement prospect record.
parentAssetId	text	Website Engagement	Parent Website Publication ID	Form engagement (submission, error, or click) on an Account Engagement landing page: The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement landing page the Account Engagement form is embedded in. Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement form. Not populated for a landing page engagement (view or click). Not populated for a tracking code view engagement.
externalProspectId	text	—	—	ID of the Account Engagement Prospect record.
id	text	Website Engagement	Website Engagement ID	A unique ID used as the primary key within a specific business unit. To preserve uniqueness across multiple business units, the format of this field is: Associated with the Account Engagement Visitor Page View record: `<pi-vpv-account_id-visitor_page_view_id>`. Associated with the Account Engagement Visitor Activity record: `<pi-va-account_id-visitor_activity_id>`.
prospectId	text	—	—	A unique ID used for a prospect within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is `<pi-pr-account_id-prospect_id>`.
visitorId	text	—	—	A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is `<pi-vo-account_id-visitor_id>`.
referrerUrl	text	Website Engagement	Referrer URL	Not populated for a form engagement (view or click).
refreshedAt	dateTime	—	—	Time of the processed export in Account Engagement. Used as the `recordModified` Field in Data Cloud. If there's an existing record with a matching primary key, then the ingested record with the newer `refreshedAt` value updates the record data.
salesforceOrgId	text	—	—
sourceDomainName	text	Website Engagement	Domain Name	Tracking code view on an Account Engagement Page Action: The domain name of the web page URL. Not populated for a form engagement (submission or error). Not populated for a landing page engagement (view or click).
sourcePageType	text	Website Engagement	Webpage Type	Form and landing page engagement: The default, read-only value is `standard__legacyContentPage`. Tracking code view: The default, read-only value is `standard__legacyExternalWebPage`.
sourceUrl	text	Website Engagement	Page URL	The long (non-vanity) URL of the page where the engagement occurred, even if the vanity URL was visited.
title	text	Website Engagement	Page Public Title
updatedAt	dateTime	—	—	Time the Account Engagement visitor activity updates. Visitor activity records update when prospects merge in Account Engagement.
utmCampaignParameter	text	—	—	Learn More in Help
utmContentParameter	text	—	—	Learn More in Help
utmMediumParameter	text	—	—	Learn More in Help
utmSourceParameter	text	—	—	Learn More in Help
utmTermParameter	text	—	—	Learn More in Help
vanityUrl	text	—	—
visitorHostname	text	—	—
externalVisitorId	text	—	—
referrerVendor	text	-	-	The vendor associated with the Visitor referrer, if available.
referrerType	text	-	-	The type associated with the Visitor referrer, if available. Possible values are: `Paid Search` `Ad` `Natural Search`
referrerQuery	text	—	—	The query associated with the Visitor referrer, if available.