Marketing Cloud Account Engagement: Web Page Activity Mapping

After a data stream is deployed, the Marketing Cloud Account Engagement data stream maps source objects from Account Engagement to data model objects (DMOs) in Data Cloud. The Web Page Activity object includes form engagement data from forms embedded in Account Engagement landing pages and data from Account Engagement tracking codes.

These data mappings relate to the Web Page Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.

DLO FieldDLO Field Data TypeDMODMO FieldAdditional Details
accountEngagementBusinessUnitIdtext
assetIdtextWebsite EngagementWebsite Publication ID
  • Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement Form.
  • Landing page engagement (view and click): The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement Landing Page.
  • Tracking code engagement (view): The ID of the Salesforce Campaign syncing with the Account Engagement Campaign. The format of this field is<pi-analytics-salesforce_campaign_id>.
    createdAtdateTimeWebsite EngagementCreated DateThe createdAt value of the visitor activity record in Account Engagement. 
    createdAtdateTimeWebsite EngagementEngagement Date TimeThe createdAt value of the visitor activity record in Account Engagement. 
    durationInSecondstextThe duration in seconds of the visitor's page view in Account Engagement. This value isn't populated for the most recent page view of a visit. 
    engagementChannelActionStatustextWebsite EngagementEngagement Channel Action StatusOnly populated as failure for form errors. 
    engagementChannelTypetextWebsite EngagementEngagement Channel Action TypeThe default, read-only value is Web.
    engagementSourceTypetextWebsite EngagementEngagement Type
    • Form and landing page engagement: The default, read-only value is userEngagement.
    • Tracking code view: The default, read-only value is website.
     
    externalSourceIdtextWebsite EngagementExternal Source IDThe default, read-only value is pi.
    externalIdtextWebsite EngagementExternal Record IDID of the Account Engagement Visitor Activity or Visitor Page View record. 
    interactionNametextWebsite EngagementEngagement Channel Action
    • Form submission: The default, read-only value is form-submit.
    • Form error: The default, read-only value is error.
    • Landing page and tracking code view: The default, read-only value is page-view.
    • Link clicks: The default, read-only value is anchor-link.
       
    ipAddresstextWebsite EngagementDevice IP Address 
    isPriorityPagebooleanTracking code view on an Account Engagement Page Action. The default, read-only value is true or false. If the Page Action priority page configuration changes since the time of engagement, this may be inaccurate for historical backfill data.
    externalLandingPageIdtextID of the Account Engagement Landing Page record, if association exists. 
    objectTypetext
    • Forms on landing pages hosted by Account Engagement: The default, read-only value is landingPage.
    • Forms not hosted by Account Engagement: The default, read-only value is form.
    • Tracking code view: The default, read-only value is externalPage.
     
    polymorphicIndividualIdtextWebsite EngagementIndividualID of the Salesforce record synced with the Account Engagement prospect record. 
    parentAssetIdtextWebsite EngagementParent Website Publication ID
    • Form engagement (submission, error, or click) on an Account Engagement landing page: The Salesforce ID of the Asset Synced LandingPage record corresponding to the Account Engagement landing page the Account Engagement form is embedded in.
    • Form engagement (submission, error, and click): The Salesforce ID of the Asset Synced MarketingForm record corresponding to the Account Engagement form.
    • Not populated for a landing page engagement (view or click).
    • Not populated for a tracking code view engagement.
     
    externalProspectIdtextID of the Account Engagement Prospect record. 
    idtextWebsite EngagementWebsite Engagement IDA unique ID used as the primary key within a specific business unit. To preserve uniqueness across multiple business units, the format of this field is:
    • Associated with the Account Engagement Visitor Page View record: <pi-vpv-account_id-visitor_page_view_id>.
    • Associated with the Account Engagement Visitor Activity record: <pi-va-account_id-visitor_activity_id>.
    prospectIdtextA unique ID used for a prospect within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-pr-account_id-prospect_id>.  
    visitorIdtextA unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-vo-account_id-visitor_id>
    referrerUrltextWebsite EngagementReferrer URLNot populated for a form engagement (view or click).  
    refreshedAtdateTimeTime of the processed export in Account Engagement. Used as the recordModified Field in Data Cloud. If there's an existing record with a matching primary key, then the ingested record with the newer refreshedAt value updates the record data. 
    salesforceOrgIdtext 
    sourceDomainNametextWebsite EngagementDomain Name
    • Tracking code view on an Account Engagement Page Action: The domain name of the web page URL.
    • Not populated for a form engagement (submission or error).
    • Not populated for a landing page engagement (view or click).
     
    sourcePageTypetextWebsite EngagementWebpage Type
    • Form and landing page engagement: The default, read-only value is standard__legacyContentPage.
    • Tracking code view: The default, read-only value is standard__legacyExternalWebPage.
     
    sourceUrltextWebsite EngagementPage URLThe long (non-vanity) URL of the page where the engagement occurred, even if the vanity URL was visited.
    titletextWebsite EngagementPage Public Title 
    updatedAtdateTimeTime the Account Engagement visitor activity updates. Visitor activity records update when prospects merge in Account Engagement.
    utmCampaignParametertextLearn More in Help 
    utmContentParametertextLearn More in Help 
    utmMediumParametertextLearn More in Help 
    utmSourceParametertextLearn More in Help 
    utmTermParametertextLearn More in Help 
    vanityUrltext
    visitorHostnametext 
    externalVisitorIdtext
    referrerVendortext--The vendor associated with the Visitor referrer, if available.
    referrerTypetext--The type associated with the Visitor referrer, if available. Possible values are:
    • Paid Search
    • Ad
    • Natural Search
    referrerQuerytextThe query associated with the Visitor referrer, if available.