Marketing Cloud Account Engagement: Web Page Activity Mapping
After a data stream is deployed, the Marketing Cloud Account Engagement data stream maps source objects from Account Engagement to data model objects (DMOs) in Data Cloud. The Web Page Activity object includes form engagement data from forms embedded in Account Engagement landing pages and data from Account Engagement tracking codes.
These data mappings relate to the Web Page Activity object used with the Account Engagement connector. You can add to the data mappings, but don’t change the automatically generated mappings.
DLO Field | DLO Field Data Type | DMO | DMO Field | Additional Details |
---|---|---|---|---|
accountEngagementBusinessUnitId | text | — | — | |
assetId | text | Website Engagement | Website Publication ID |
|
createdAt | dateTime | Website Engagement | Created Date | The createdAt value of the visitor activity record in Account Engagement. |
createdAt | dateTime | Website Engagement | Engagement Date Time | The createdAt value of the visitor activity record in Account Engagement. |
durationInSeconds | text | — | — | The duration in seconds of the visitor's page view in Account Engagement. This value isn't populated for the most recent page view of a visit. |
engagementChannelActionStatus | text | Website Engagement | Engagement Channel Action Status | Only populated as failure for form errors. |
engagementChannelType | text | Website Engagement | Engagement Channel Action Type | The default, read-only value is Web . |
engagementSourceType | text | Website Engagement | Engagement Type |
|
externalSourceId | text | Website Engagement | External Source ID | The default, read-only value is pi . |
externalId | text | Website Engagement | External Record ID | ID of the Account Engagement Visitor Activity or Visitor Page View record. |
interactionName | text | Website Engagement | Engagement Channel Action |
|
ipAddress | text | Website Engagement | Device IP Address | |
isPriorityPage | boolean | — | — | Tracking code view on an Account Engagement Page Action. The default, read-only value is true or false . If the Page Action priority page configuration changes since the time of engagement, this may be inaccurate for historical backfill data. |
externalLandingPageId | text | — | — | ID of the Account Engagement Landing Page record, if association exists. |
objectType | text | — | — |
|
polymorphicIndividualId | text | Website Engagement | Individual | ID of the Salesforce record synced with the Account Engagement prospect record. |
parentAssetId | text | Website Engagement | Parent Website Publication ID |
|
externalProspectId | text | — | — | ID of the Account Engagement Prospect record. |
id | text | Website Engagement | Website Engagement ID | A unique ID used as the primary key within a specific business unit. To preserve uniqueness across multiple business units, the format of this field is:
|
prospectId | text | — | — | A unique ID used for a prospect within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-pr-account_id-prospect_id> . |
visitorId | text | — | — | A unique Visitor ID for Visitor Page View within a specific Account Engagement business unit. To preserve uniqueness across multiple business units, the format of this field is <pi-vo-account_id-visitor_id> . |
referrerUrl | text | Website Engagement | Referrer URL | Not populated for a form engagement (view or click). |
refreshedAt | dateTime | — | — | Time of the processed export in Account Engagement. Used as the recordModified Field in Data Cloud. If there's an existing record with a matching primary key, then the ingested record with the newer refreshedAt value updates the record data. |
salesforceOrgId | text | — | — | |
sourceDomainName | text | Website Engagement | Domain Name |
|
sourcePageType | text | Website Engagement | Webpage Type |
|
sourceUrl | text | Website Engagement | Page URL | The long (non-vanity) URL of the page where the engagement occurred, even if the vanity URL was visited. |
title | text | Website Engagement | Page Public Title | |
updatedAt | dateTime | — | — | Time the Account Engagement visitor activity updates. Visitor activity records update when prospects merge in Account Engagement. |
utmCampaignParameter | text | — | — | Learn More in Help |
utmContentParameter | text | — | — | Learn More in Help |
utmMediumParameter | text | — | — | Learn More in Help |
utmSourceParameter | text | — | — | Learn More in Help |
utmTermParameter | text | — | — | Learn More in Help |
vanityUrl | text | — | — | |
visitorHostname | text | — | — | |
externalVisitorId | text | — | — | |
referrerVendor | text | - | - | The vendor associated with the Visitor referrer, if available. |
referrerType | text | - | - | The type associated with the Visitor referrer, if available. Possible values are:
|
referrerQuery | text | — | — | The query associated with the Visitor referrer, if available. |