Model Data in Data 360

Learn about the key terms and concepts related to data ingestion and modeling in Data 360. Find reference material on standard data model objects (DMOs), including fields, descriptions, and relationships, along with mappings associated with starter data bundles.

Customer 360 Data Model is the standard data model used by Data 360 to aid in data modeling and extensibility across platforms.

DMOs are groupings of data created from data streams, insights, and other sources. DMOs can be standard or custom, based on business need. They're physical and virtual views of a data lake objects (DLOs). DLOs are storage containers within the data lake for the data ingested into all data streams within Data 360.

A starter data bundle is a Salesforce-defined data stream definition that includes mapping to Data 360 DMOs. After a data stream is deployed, the starter data bundle automatically maps source objects from the source to a DMO in Data 360. You can add or customize the data mappings to meet your business needs.

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  • Standard Data Model Objects (DMOs)

    Data model objects (DMOs) are groupings of data created from data streams, insights, and other sources. Find reference information about the standard DMOs found in Data 360.

  • Starter Data Bundles

    A starter data bundle is a Salesforce-defined data stream definition that includes mapping from a data source to the Data 360 DMO structure. Bundles can be customized and some connectors offer multiple data bundle options.