Conversion Engagement Summary DMO

Object API Name: std__ConversionEngagementSummaryDmo__dlm
Category: Unassigned
Availability: Available in 254 and later versions
Primary Key Field: Id

• AdConversionTagId
• AdExchangeId
• AdId
• AdKeywordId
• AdStrategyId
• AssistsConversionsCount
• cdp_sys_record_currency
• ConversionEngagementSummaryDateTime
• ConversionsCount
• Currency
• DataSourceId
• DataSourceObjectId
• DeviceTypeConfigurationId
• Id
• InternalOrganizationId
• MarketingChannelEngagedAudienceId
• MarketingChannelTargetedSegmentId
• MarketSegmentId
• MediaBuyId
• PostClickConversionsCount
• PostClickRevenueAmount
• PostClicks28daysCount
• PostClicks7daysCount
• PostClickTransactionsCount
• PostImpressionConversionsCount
• PostImpressionRevenueAmount
• PostImpressions28daysCount
• PostImpressions7daysCount
• PostImpressionTransactionsCount
• QualifiedConversionsCount
• RevenueAmount
• TotalTransactionsCount

• Field API Name: std__AdConversionTagId__c
• Data Type: TEXT
• Description: Ad Conversion Tag Id.

• Field API Name: std__AdExchangeId__c
• Data Type: TEXT
• Description: This is a One to One (1:1) relationship field. ConversionEngagementSummaries is the relationship name and Ad Exchange is the referenced object. Maximum size is 15 characters.

• Field API Name: std__AdId__c
• Data Type: TEXT
• Description: This is a One to One (1:1) relationship field. ConversionEngagementSummaries is the relationship name and Ad is the referenced object. Maximum size is 15 characters.

• Field API Name: std__AdKeywordId__c
• Data Type: TEXT
• Description: This is a One to One (1:1) relationship field. ConversionEngagementSummaries is the relationship name and Ad Keyword is the referenced object. Maximum size is 15 characters.

• Field API Name: std__AdStrategyId__c
• Data Type: TEXT
• Description: This is a One to One (1:1) relationship field. ConversionEngagementSummaries is the relationship name and Ad Strategy is the referenced object. Maximum size is 15 characters.

• Field API Name: std__AssistsConversionsCount__c
• Data Type: DOUBLE
• Description: The number of conversions where a particular ad or campaign contributed indirectly, but wasn't the last interaction before the conversion.

• Field API Name: std__cdp_sys_record_currency__c
• Data Type: TEXT
• Description: System-generated metadata field that stores a 3-letter ISO currency code.

• Field API Name: std__ConversionEngagementSummaryDateTime__c
• Data Type: DATETIME
• Description: Conversion Engagement Summary Date Time.

• Field API Name: std__ConversionsCount__c
• Data Type: DOUBLE
• Description: The total number of desired actions or customer activities resulting from ad interactions.

• Field API Name: std__Currency__c
• Data Type: TEXT
• Description: Currency ISO code that applies to the amount fields.

• Field API Name: std__DataSourceId__c
• Data Type: TEXT
• Description: A unique, system-generated identifier for this record.

• Field API Name: std__DataSourceObjectId__c
• Data Type: TEXT
• Description: A unique, system-generated identifier for this record.

• Field API Name: std__DeviceTypeConfigurationId__c
• Data Type: TEXT
• Description: Device Type Configuration Id.

• Field API Name: std__Id__c
• Data Type: TEXT
• Description: Required. A unique, system-generated identifier for this ConversionEngagementSummary record. Maximum size is 15 characters.

• Field API Name: std__InternalOrganizationId__c
• Data Type: TEXT
• Description: A unique, system-generated identifier for this record.

• Field API Name: std__MarketingChannelEngagedAudienceId__c
• Data Type: TEXT
• Description: Marketing Channel Engaged Audience.

• Field API Name: std__MarketingChannelTargetedSegmentId__c
• Data Type: TEXT
• Description: Marketing Channel Targeted Segment.

• Field API Name: std__MarketSegmentId__c
• Data Type: TEXT
• Description: This is a One to One (1:1) relationship field. ConversionEngagementSummaries is the relationship name and Market Segment is the referenced object. Maximum size is 15 characters.

• Field API Name: std__MediaBuyId__c
• Data Type: TEXT
• Description: This is a One to One (1:1) relationship field. ConversionEngagementSummaries is the relationship name and Media Buy is the referenced object. Maximum size is 15 characters.

• Field API Name: std__PostClickConversionsCount__c
• Data Type: DOUBLE
• Description: Conversions occurring directly as a result of a user clicking on an ad.

• Field API Name: std__PostClickRevenueAmount__c
• Data Type: DOUBLE
• Description: Revenue generated from conversions directly attributed to users clicking on ads.

• Field API Name: std__PostClicks28daysCount__c
• Data Type: DOUBLE
• Description: The number of conversions recorded within 28 days of a user clicking on an ad.

• Field API Name: std__PostClicks7daysCount__c
• Data Type: DOUBLE
• Description: The number of conversions recorded within 7 days of a user clicking on an ad.

• Field API Name: std__PostClickTransactionsCount__c
• Data Type: DOUBLE
• Description: Transactions directly attributed to users clicking on an ad.

• Field API Name: std__PostImpressionConversionsCount__c
• Data Type: DOUBLE
• Description: Conversions that occur after a user was exposed to an ad, without directly clicking on it.

• Field API Name: std__PostImpressionRevenueAmount__c
• Data Type: DOUBLE
• Description: Revenue generated from conversions that occurred after users saw an ad but did not click it.

• Field API Name: std__PostImpressions28daysCount__c
• Data Type: DOUBLE
• Description: The number of conversions recorded within 28 days of a user seeing an ad but not clicking on it.

• Field API Name: std__PostImpressions7daysCount__c
• Data Type: DOUBLE
• Description: The number of conversions recorded within 7 days of a user seeing an ad but not clicking on it.

• Field API Name: std__PostImpressionTransactionsCount__c
• Data Type: DOUBLE
• Description: Transactions that occur after a user has seen an ad, without directly interacting with it.

• Field API Name: std__QualifiedConversionsCount__c
• Data Type: DOUBLE
• Description: Conversions that meet a predefined set of criteria, such as specific actions or user behaviors, which qualify them as high-quality leads or valuable interactions.

• Field API Name: std__RevenueAmount__c
• Data Type: DOUBLE
• Description: The total income generated from all conversions or transactions.

• Field API Name: std__TotalTransactionsCount__c
• Data Type: DOUBLE
• Description: The total number of transactions or purchases resulting from both post-click and post-impression activities.