Delivery Engagement Summary DMO
Object API Name: std__DeliveryEngagementSummaryDmo__dlm
Category: Unassigned
Availability: Available in 254 and later versions
Primary Key Field: Id
- ActionClicksInMailCount
- AdExchangeId
- AdId
- AdKeywordId
- AdStrategyId
- AdUnitClicksInMailCount
- AudioCompanionClicksCount
- AudioCompanionImpressionsCount
- AutoInitiatedExpansionsCount
- AverageDisplayPositionNumber
- BookedCostAmount
- BookedImpressionsCount
- cdp_sys_record_currency
- ClicksCount
- Currency
- DataSourceId
- DataSourceObjectId
- DeliveryEngagementSummaryDateTime
- DeviceTypeConfigurationId
- DislikesCount
- ExpansionsCount
- FrequencyNumber
- FullScreenVideoPlaysCount
- GrossRatingPointNumber
- Id
- ImpressionsCount
- InteractionsCount
- InternalOrganizationId
- LandingPageClicksCount
- LeadGenerationMailInterestedClicksCount
- MarketingChannelEngagedAudienceId
- MarketingChannelTargetedSegmentId
- MarketSegmentId
- MaxBidAmount
- MediaBuyId
- OneClickLeadFormOpensCount
- OneClickLeadsCount
- OpensCount
- PaidCommentsCount
- PaidEngagementsCount
- PaidFollowersCount
- PaidFollowsCount
- PaidLikesCount
- PaidSharesCount
- ReachCount
- RichMediaAudioCompletionsCount
- RichMediaAudioFirstQtrCompletesCount
- RichMediaAudioMidpointsCount
- RichMediaAudioMutesCount
- RichMediaAudioPausesCount
- RichMediaAudioPlaysCount
- RichMediaAudioReplaysCount
- RichMediaAudioThirdQtrCompletesCount
- RichMediaAudioUnmutesCount
- RichMediaBackupImagesCount
- RichMediaClicksCount
- RichMediaCodeServesCount
- RichMediaCustomEventsCount
- RichMediaCustomExitsCount
- RichMediaCustomTimersCount
- RichMediaCustomVariableCnt1Count
- RichMediaCustomVariableCnt2Count
- RichMediaDisplayTimeSeconds
- RichMediaEngagementsCount
- RichMediaEventsCount
- RichMediaEventTimersCount
- RichMediaExpansionsCount
- RichMediaExpansionTimeSeconds
- RichMediaFullScreenImpressionsCount
- RichMediaFullScreenVideoCompletesCount
- RichMediaFullScreenVideoPlaysCount
- RichMediaHtml5ImpressionsCount
- RichMediaImpressionsCount
- RichMediaInteractionsCount
- RichMediaInteractionTimeSeconds
- RichMediaInteractiveImpressionsCount
- RichMediaManualClosesCount
- RichMediaScrollsCount
- RichMediaVideoCompanionClicksCount
- RichMediaVideoCompletionsCount
- RichMediaVideoFirstQtrCompletesCount
- RichMediaVideoFullScreensCount
- RichMediaVideoInteractionsCount
- RichMediaVideoMidpointsCount
- RichMediaVideoProgressEventsCount
- RichMediaVideoReplaysCount
- SavesCount
- SearchBudgetLostImpressionSharePercent
- SearchImpressionSharePercent
- SearchKeywordRankNumber
- SearchRankLostImpressionSharePercent
- SendsCount
- SocialActionsCount
- SocialAppInstallsCount
- SocialClicksCount
- SocialEventResponsesCount
- SocialFollowsCount
- SocialImpressionsCount
- SocialMessageActivityCount
- SocialMessageId
- SocialMessageImpressionsFansCount
- SocialMessageImpressionsFansPaidCount
- SocialMessageImpressionsOrganicCount
- SocialMessageNegitiveFeedbackCount
- SocialMessageVideoComplViewsOrganicCount
- SocialMessageVideoView10Scount
- SocialMessageVideoViewOrganic10Scount
- SocialMessageVideoViewsCount
- SocialMessageVideoViewsOrganicCount
- SocialMessageVideoViewTimeCount
- SocialPageCheckinsCount
- SocialPageConsumptionsCount
- SocialPageFansAddedCount
- SocialPageFansCount
- SocialPageFansRemovedCount
- SocialPageId
- SocialPageImpressionsOrganicCount
- SocialPageLikesCount
- SocialPageMessageImpressionsCount
- SocialPageMessageImpressionsOrganicCount
- SocialPageMessageTotalEngagementCount
- SocialPageNegitiveFeedbackCount
- SocialPageRepeatVideoViewsCount
- SocialPageVideoViews30Scount
- SocialPageVideoViewsCount
- SocialPageVideoViewsOrganic30Scount
- SocialPageVideoViewsOrganicCount
- SocialPageVideoViewsPaid30Scount
- SocialPageViewsCount
- SocialPageViewsLogoutCount
- SocialPostCommentsCount
- SocialPostEngagementCount
- SocialPostLikesCount
- SocialPostSharesCount
- SocialReachCount
- SocialRepliesCount
- SocialRetweetsCount
- SocialTotalEngagementCount
- SocialUnfollowsCount
- SpendAmount
- SpendMarginPercent
- StoryCompletesCount
- StoryOpensCount
- TextUrlclicksCount
- TotalDisplayTimeSeconds
- TotalInteractionTimeSeconds
- VideoAverageDurationSeconds
- VideoCompletions25Count
- VideoCompletions50Count
- VideoCompletions75Count
- VideoFullyPlayedCount
- VideoMutesCount
- VideoPausesCount
- VideoPlaysCount
- VideoResumesCount
- VideoSkipsCount
- VideoTrueViewsCount
- VideoUnmutesCount
- VideoViews10Scount
- VideoViews15Scount
- VideoViews2Scount
- VideoViews3Scount
- VideoViews6Scount
- VideoViewsCount
- VideoViewsEarnedCount
- ViewCompaniesClicksCount
- WebsiteClicksCount
- Field API Name:
std__ActionClicksInMailCount__c - Data Type: DOUBLE
- Description: The number of clicks on a call-to-action in an InMail message.
- Field API Name:
std__AdExchangeId__c - Data Type: TEXT
- Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad Exchange is the referenced object. Maximum size is 15 characters.
- Field API Name:
std__AdId__c - Data Type: TEXT
- Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad is the referenced object. Maximum size is 15 characters.
- Field API Name:
std__AdKeywordId__c - Data Type: TEXT
- Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad Keyword is the referenced object. Maximum size is 15 characters.
- Field API Name:
std__AdStrategyId__c - Data Type: TEXT
- Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad Strategy is the referenced object. Maximum size is 15 characters.
- Field API Name:
std__AdUnitClicksInMailCount__c - Data Type: DOUBLE
- Description: The number of clicks on an ad unit within an InMail message.
- Field API Name:
std__AudioCompanionClicksCount__c - Data Type: DOUBLE
- Description: The number of clicks on an audio companion ad.
- Field API Name:
std__AudioCompanionImpressionsCount__c - Data Type: DOUBLE
- Description: The number of times an audio companion ad was displayed.
- Field API Name:
std__AutoInitiatedExpansionsCount__c - Data Type: DOUBLE
- Description: Expansions of ads that occur without direct user interaction, often initiated by the system.
- Field API Name:
std__AverageDisplayPositionNumber__c - Data Type: DOUBLE
- Description: Average Ad Position. Ad position is where your ads appear on Bing, AOL, Yahoo, or a partner site's search engine results page. Your ad's position is determined by how it ranks against competing ads.
- Field API Name:
std__BookedCostAmount__c - Data Type: DOUBLE
- Description: The pre-arranged total cost for an advertising campaign or media purchase.
- Field API Name:
std__BookedImpressionsCount__c - Data Type: DOUBLE
- Description: The total number of impressions that have been pre-purchased for an advertising campaign.
- Field API Name:
std__cdp_sys_record_currency__c - Data Type: TEXT
- Description: System-generated metadata field that stores a 3-letter ISO currency code.
- Field API Name:
std__ClicksCount__c - Data Type: DOUBLE
- Description: The number of times a user clicks on an ad, post, keyword, or other content types.
- Field API Name:
std__Currency__c - Data Type: TEXT
- Description: Currency ISO code that applies to the amount fields.
- Field API Name:
std__DataSourceId__c - Data Type: TEXT
- Description: A unique, system-generated identifier for this record.
- Field API Name:
std__DataSourceObjectId__c - Data Type: TEXT
- Description: A unique, system-generated identifier for this record.
- Field API Name:
std__DeliveryEngagementSummaryDateTime__c - Data Type: DATETIME
- Description: Delivery Engagement Summary Date Time.
- Field API Name:
std__DeviceTypeConfigurationId__c - Data Type: TEXT
- Description: Device Type Configuration Id.
- Field API Name:
std__DislikesCount__c - Data Type: DOUBLE
- Description: The number of dislikes or negative reactions received on the content.
- Field API Name:
std__ExpansionsCount__c - Data Type: DOUBLE
- Description: The number of times an ad was expanded for viewing, applicable in interactive ad formats.
- Field API Name:
std__FrequencyNumber__c - Data Type: DOUBLE
- Description: How often your ad or content was shown per user over a given period of time.
- Field API Name:
std__FullScreenVideoPlaysCount__c - Data Type: DOUBLE
- Description: The number of times a video was played in full-screen mode.
- Field API Name:
std__GrossRatingPointNumber__c - Data Type: DOUBLE
- Description: Gross rating point, a metric to measure the size of an advertising campaign's audience.
- Field API Name:
std__Id__c - Data Type: TEXT
- Description: Required. A unique, system-generated identifier for this DeliveryEngagementSummary record. Maximum size is 15 characters.
- Field API Name:
std__ImpressionsCount__c - Data Type: DOUBLE
- Description: The number of times an ad, post, keyword, or other media is shown.
- Field API Name:
std__InteractionsCount__c - Data Type: DOUBLE
- Description: The total number of user interactions with your ad, including clicks and expansions.
- Field API Name:
std__InternalOrganizationId__c - Data Type: TEXT
- Description: A unique, system-generated identifier for this record.
- Field API Name:
std__LandingPageClicksCount__c - Data Type: DOUBLE
- Description: The number of clicks leading users to a landing page.
- Field API Name:
std__LeadGenerationMailInterestedClicksCount__c - Data Type: DOUBLE
- Description: The number of clicks expressing interest in lead generation mail.
- Field API Name:
std__MarketingChannelEngagedAudienceId__c - Data Type: TEXT
- Description: Marketing Channel Engaged Audience.
- Field API Name:
std__MarketingChannelTargetedSegmentId__c - Data Type: TEXT
- Description: Marketing Channel Targeted Segment.
- Field API Name:
std__MarketSegmentId__c - Data Type: TEXT
- Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Market Segment is the referenced object. Maximum size is 15 characters.
- Field API Name:
std__MaxBidAmount__c - Data Type: DOUBLE
- Description: The highest bid placed in an auction-based ad campaign.
- Field API Name:
std__MediaBuyId__c - Data Type: TEXT
- Description: This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Media Buy is the referenced object. Maximum size is 15 characters.
- Field API Name:
std__OneClickLeadFormOpensCount__c - Data Type: DOUBLE
- Description: The number of times a lead form was opened with a single click.
- Field API Name:
std__OneClickLeadsCount__c - Data Type: DOUBLE
- Description: The number of leads generated via one-click lead forms.
- Field API Name:
std__OpensCount__c - Data Type: DOUBLE
- Description: The number of times a sent message or email was opened.
- Field API Name:
std__PaidCommentsCount__c - Data Type: DOUBLE
- Description: The number of comments made on ads through paid campaigns.
- Field API Name:
std__PaidEngagementsCount__c - Data Type: DOUBLE
- Description: The total number of interactions (clicks, likes, shares) resulting from paid ads.
- Field API Name:
std__PaidFollowersCount__c - Data Type: DOUBLE
- Description: The number of new followers gained through paid ads.
- Field API Name:
std__PaidFollowsCount__c - Data Type: DOUBLE
- Description: The number of new follows gained through paid ads.
- Field API Name:
std__PaidLikesCount__c - Data Type: DOUBLE
- Description: The number of likes generated from paid advertising.
- Field API Name:
std__PaidSharesCount__c - Data Type: DOUBLE
- Description: The number of times content was shared as a result of paid promotion.
- Field API Name:
std__ReachCount__c - Data Type: DOUBLE
- Description: The number of unique individuals that interacted with your ad, post, website, or other media.
- Field API Name:
std__RichMediaAudioCompletionsCount__c - Data Type: DOUBLE
- Description: Number of times a rich media audio ad played to completion.
- Field API Name:
std__RichMediaAudioFirstQtrCompletesCount__c - Data Type: DOUBLE
- Description: Number of times a rich media audio ad played through the first 25%.
- Field API Name:
std__RichMediaAudioMidpointsCount__c - Data Type: DOUBLE
- Description: Number of times a rich media audio ad played halfway through.
- Field API Name:
std__RichMediaAudioMutesCount__c - Data Type: DOUBLE
- Description: Number of times users muted the audio in a rich media ad.
- Field API Name:
std__RichMediaAudioPausesCount__c - Data Type: DOUBLE
- Description: Number of times users paused a rich media audio ad.
- Field API Name:
std__RichMediaAudioPlaysCount__c - Data Type: DOUBLE
- Description: Number of times a rich media audio ad was played.
- Field API Name:
std__RichMediaAudioReplaysCount__c - Data Type: DOUBLE
- Description: Number of times a rich media audio ad was replayed by users.
- Field API Name:
std__RichMediaAudioThirdQtrCompletesCount__c - Data Type: DOUBLE
- Description: Number of times a rich media audio ad played through 75%.
- Field API Name:
std__RichMediaAudioUnmutesCount__c - Data Type: DOUBLE
- Description: Number of times users unmuted the audio in a rich media ad.
- Field API Name:
std__RichMediaBackupImagesCount__c - Data Type: DOUBLE
- Description: Number of times a backup image was displayed in place of a rich media ad.
- Field API Name:
std__RichMediaClicksCount__c - Data Type: DOUBLE
- Description: Total number of clicks on a rich media ad.
- Field API Name:
std__RichMediaCodeServesCount__c - Data Type: DOUBLE
- Description: Number of times rich media ad code was delivered.
- Field API Name:
std__RichMediaCustomEventsCount__c - Data Type: DOUBLE
- Description: Custom-defined events tracked in a rich media ad, based on specific user actions.
- Field API Name:
std__RichMediaCustomExitsCount__c - Data Type: DOUBLE
- Description: Number of times users exited a rich media ad through custom-defined exits.
- Field API Name:
std__RichMediaCustomTimersCount__c - Data Type: DOUBLE
- Description: Time intervals tracked for custom-defined events in a rich media ad.
- Field API Name:
std__RichMediaCustomVariableCnt1Count__c - Data Type: DOUBLE
- Description: Custom variable event count 1 in a rich media ad.
- Field API Name:
std__RichMediaCustomVariableCnt2Count__c - Data Type: DOUBLE
- Description: Custom variable event count 2 in a rich media ad.
- Field API Name:
std__RichMediaDisplayTimeSeconds__c - Data Type: DOUBLE
- Description: Total amount of time a rich media ad was displayed on screen.
- Field API Name:
std__RichMediaEngagementsCount__c - Data Type: DOUBLE
- Description: Number of times users interacted with a rich media ad.
- Field API Name:
std__RichMediaEventsCount__c - Data Type: DOUBLE
- Description: Event counts for actions in a rich media ad.
- Field API Name:
std__RichMediaEventTimersCount__c - Data Type: DOUBLE
- Description: Custom timers that track the duration of specific user interactions within a rich media ad.
- Field API Name:
std__RichMediaExpansionsCount__c - Data Type: DOUBLE
- Description: Number of times a rich media ad was expanded by users.
- Field API Name:
std__RichMediaExpansionTimeSeconds__c - Data Type: DOUBLE
- Description: Total time a rich media ad was expanded.
- Field API Name:
std__RichMediaFullScreenImpressionsCount__c - Data Type: DOUBLE
- Description: Number of times a rich media ad was viewed in full screen.
- Field API Name:
std__RichMediaFullScreenVideoCompletesCount__c - Data Type: DOUBLE
- Description: Number of times a rich media full-screen video ad played to completion.
- Field API Name:
std__RichMediaFullScreenVideoPlaysCount__c - Data Type: DOUBLE
- Description: Number of times a rich media full-screen video ad was played.
- Field API Name:
std__RichMediaHtml5ImpressionsCount__c - Data Type: DOUBLE
- Description: The number of rich media html5 impressionses for this record.
- Field API Name:
std__RichMediaImpressionsCount__c - Data Type: DOUBLE
- Description: Total impressions for rich media ads.
- Field API Name:
std__RichMediaInteractionsCount__c - Data Type: DOUBLE
- Description: Number of times users interacted with a rich media ad.
- Field API Name:
std__RichMediaInteractionTimeSeconds__c - Data Type: DOUBLE
- Description: Total time users interacted with a rich media ad.
- Field API Name:
std__RichMediaInteractiveImpressionsCount__c - Data Type: DOUBLE
- Description: Number of impressions where users interacted with a rich media ad.
- Field API Name:
std__RichMediaManualClosesCount__c - Data Type: DOUBLE
- Description: Number of times users manually closed a rich media ad.
- Field API Name:
std__RichMediaScrollsCount__c - Data Type: DOUBLE
- Description: Number of times users scrolled within a rich media ad.
- Field API Name:
std__RichMediaVideoCompanionClicksCount__c - Data Type: DOUBLE
- Description: Number of clicks on companion banners or elements that accompany a rich media video ad.
- Field API Name:
std__RichMediaVideoCompletionsCount__c - Data Type: DOUBLE
- Description: Number of times a rich media video ad played to completion.
- Field API Name:
std__RichMediaVideoFirstQtrCompletesCount__c - Data Type: DOUBLE
- Description: Number of times a rich media video ad played through the first 25%.
- Field API Name:
std__RichMediaVideoFullScreensCount__c - Data Type: DOUBLE
- Description: Number of times a rich media video ad was viewed in full screen mode.
- Field API Name:
std__RichMediaVideoInteractionsCount__c - Data Type: DOUBLE
- Description: Number of times users interacted with a rich media video ad.
- Field API Name:
std__RichMediaVideoMidpointsCount__c - Data Type: DOUBLE
- Description: Number of times a rich media video ad played halfway through.
- Field API Name:
std__RichMediaVideoProgressEventsCount__c - Data Type: DOUBLE
- Description: Events triggered as a rich media video ad progresses through various stages (, 25%, 50%, 75%).
- Field API Name:
std__RichMediaVideoReplaysCount__c - Data Type: DOUBLE
- Description: Number of times users replayed a rich media video ad.
- Field API Name:
std__SavesCount__c - Data Type: DOUBLE
- Description: The number of times users saved content or posts.
- Field API Name:
std__SearchBudgetLostImpressionSharePercent__c - Data Type: DOUBLE
- Description: The percentage of times your ad didn't show in SERPs due to insufficient budget.
- Field API Name:
std__SearchImpressionSharePercent__c - Data Type: DOUBLE
- Description: The percentage of impressions that your ads receive compared to the total number they are eligible for.
- Field API Name:
std__SearchKeywordRankNumber__c - Data Type: DOUBLE
- Description: A measure of how well your website ranks in search engine results for specific keywords.
- Field API Name:
std__SearchRankLostImpressionSharePercent__c - Data Type: DOUBLE
- Description: The share of impressions lost due to low ad rank in search engine results pages (SERPs).
- Field API Name:
std__SendsCount__c - Data Type: DOUBLE
- Description: The number of messages or emails sent as part of a campaign.
- Field API Name:
std__SocialActionsCount__c - Data Type: DOUBLE
- Description: The collective term for any interaction (like, comment, share) with your social media content.
- Field API Name:
std__SocialAppInstallsCount__c - Data Type: DOUBLE
- Description: The number of app installations attributed to your social media advertisements.
- Field API Name:
std__SocialClicksCount__c - Data Type: DOUBLE
- Description: The total number of clicks on your content, links, or ads on social media platforms.
- Field API Name:
std__SocialEventResponsesCount__c - Data Type: DOUBLE
- Description: The number of responses to event invitations sent through social media platforms.
- Field API Name:
std__SocialFollowsCount__c - Data Type: DOUBLE
- Description: The total number of new followers gained on social media platforms.
- Field API Name:
std__SocialImpressionsCount__c - Data Type: DOUBLE
- Description: The number of times your content is displayed on social media platforms.
- Field API Name:
std__SocialMessageActivityCount__c - Data Type: DOUBLE
- Description: Measures user interactions on individual posts, such as reactions or shares.
- Field API Name:
std__SocialMessageId__c - Data Type: TEXT
- Description: The Id of the post.
- Field API Name:
std__SocialMessageImpressionsFansCount__c - Data Type: DOUBLE
- Description: Measures the number of impressions a post receives from current fans.
- Field API Name:
std__SocialMessageImpressionsFansPaidCount__c - Data Type: DOUBLE
- Description: Tracks paid impressions from fans on a specific post.
- Field API Name:
std__SocialMessageImpressionsOrganicCount__c - Data Type: DOUBLE
- Description: Measures organic impressions for the individual posts.
- Field API Name:
std__SocialMessageNegitiveFeedbackCount__c - Data Type: DOUBLE
- Description: Tracks instances of negative reactions specifically for a social post.
- Field API Name:
std__SocialMessageVideoComplViewsOrganicCount__c - Data Type: DOUBLE
- Description: Tracks the number of times a social post's video was viewed in full through organic reach.
- Field API Name:
std__SocialMessageVideoView10Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the social message video view10 scount. Do not include currency symbols or commas.
- Field API Name:
std__SocialMessageVideoViewOrganic10Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the social message video view organic10 scount. Do not include currency symbols or commas.
- Field API Name:
std__SocialMessageVideoViewsCount__c - Data Type: DOUBLE
- Description: Counts the number of times video content within a post is viewed.
- Field API Name:
std__SocialMessageVideoViewsOrganicCount__c - Data Type: DOUBLE
- Description: Measures the number of organic views for the individual social posts containing video content.
- Field API Name:
std__SocialMessageVideoViewTimeCount__c - Data Type: DOUBLE
- Description: Measures the total time users spend viewing a post's video content.
- Field API Name:
std__SocialPageCheckinsCount__c - Data Type: DOUBLE
- Description: Counts the number of user check-ins to the page's location.
- Field API Name:
std__SocialPageConsumptionsCount__c - Data Type: DOUBLE
- Description: Tracks the total actions taken on the social media page by users.
- Field API Name:
std__SocialPageFansAddedCount__c - Data Type: DOUBLE
- Description: Counts new fans added to the social page.
- Field API Name:
std__SocialPageFansCount__c - Data Type: DOUBLE
- Description: Total number of current fans following the social page.
- Field API Name:
std__SocialPageFansRemovedCount__c - Data Type: DOUBLE
- Description: Counts fans who have unfollowed or removed themselves from the page.
- Field API Name:
std__SocialPageId__c - Data Type: TEXT
- Description: The Id of the page.
- Field API Name:
std__SocialPageImpressionsOrganicCount__c - Data Type: DOUBLE
- Description: Counts the organic reach of the page, showing how many times it was viewed without paid promotion.
- Field API Name:
std__SocialPageLikesCount__c - Data Type: DOUBLE
- Description: The total number of likes received by your page on social media platforms.
- Field API Name:
std__SocialPageMessageImpressionsCount__c - Data Type: DOUBLE
- Description: Measures the reach of page posts, indicating the total views across all posts.
- Field API Name:
std__SocialPageMessageImpressionsOrganicCount__c - Data Type: DOUBLE
- Description: Shows the organic reach of page posts, indicating views from unpaid sources.
- Field API Name:
std__SocialPageMessageTotalEngagementCount__c - Data Type: DOUBLE
- Description: Measures the overall engagement (likes, shares, comments) on posts.
- Field API Name:
std__SocialPageNegitiveFeedbackCount__c - Data Type: DOUBLE
- Description: Tracks instances of negative user feedback on the page, such as unfollows or negative reactions.
- Field API Name:
std__SocialPageRepeatVideoViewsCount__c - Data Type: DOUBLE
- Description: Counts instances where users watched a video more than once.
- Field API Name:
std__SocialPageVideoViews30Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the social page video views30 scount. Do not include currency symbols or commas.
- Field API Name:
std__SocialPageVideoViewsCount__c - Data Type: DOUBLE
- Description: Counts the total number of views on videos posted on the social page, including both organic and paid views.
- Field API Name:
std__SocialPageVideoViewsOrganic30Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the social page video views organic30 scount. Do not include currency symbols or commas.
- Field API Name:
std__SocialPageVideoViewsOrganicCount__c - Data Type: DOUBLE
- Description: Counts organic video views from users who were not reached by paid promotions.
- Field API Name:
std__SocialPageVideoViewsPaid30Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the social page video views paid30 scount. Do not include currency symbols or commas.
- Field API Name:
std__SocialPageViewsCount__c - Data Type: DOUBLE
- Description: Counts total views of the social media page itself.
- Field API Name:
std__SocialPageViewsLogoutCount__c - Data Type: DOUBLE
- Description: Tracks page views by users who are not logged into the platform.
- Field API Name:
std__SocialPostCommentsCount__c - Data Type: DOUBLE
- Description: The total number of comments made on your social media posts.
- Field API Name:
std__SocialPostEngagementCount__c - Data Type: DOUBLE
- Description: The level of interaction (likes, shares, comments) specific to individual posts on social media.
- Field API Name:
std__SocialPostLikesCount__c - Data Type: DOUBLE
- Description: The number of likes on your posts across social media platforms.
- Field API Name:
std__SocialPostSharesCount__c - Data Type: DOUBLE
- Description: The number of times your social media posts have been shared by users.
- Field API Name:
std__SocialReachCount__c - Data Type: DOUBLE
- Description: The number of unique users who have seen your content on social media platforms.
- Field API Name:
std__SocialRepliesCount__c - Data Type: DOUBLE
- Description: The number of replies to your content or comments on social media platforms.
- Field API Name:
std__SocialRetweetsCount__c - Data Type: DOUBLE
- Description: The total number of times your content was retweeted on platforms like Twitter.
- Field API Name:
std__SocialTotalEngagementCount__c - Data Type: DOUBLE
- Description: The sum of all interaction types (likes, shares, comments) on your social media content.
- Field API Name:
std__SocialUnfollowsCount__c - Data Type: DOUBLE
- Description: The number of users who have unfollowed your social media profiles.
- Field API Name:
std__SpendAmount__c - Data Type: DOUBLE
- Description: The price you pay to display, run, or present your advertisement or campaign during a specified date range or campaign period.
- Field API Name:
std__SpendMarginPercent__c - Data Type: DOUBLE
- Description: The margin that's applied to the Media Cost field.
- Field API Name:
std__StoryCompletesCount__c - Data Type: DOUBLE
- Description: The number of times a story was watched until the end.
- Field API Name:
std__StoryOpensCount__c - Data Type: DOUBLE
- Description: The number of times a story was opened and viewed.
- Field API Name:
std__TextUrlclicksCount__c - Data Type: DOUBLE
- Description: The number of text urlclickses for this record.
- Field API Name:
std__TotalDisplayTimeSeconds__c - Data Type: DOUBLE
- Description: The cumulative duration for which an ad was displayed to users.
- Field API Name:
std__TotalInteractionTimeSeconds__c - Data Type: DOUBLE
- Description: The total time users interacted with an ad, including clicks and time spent viewing.
- Field API Name:
std__VideoAverageDurationSeconds__c - Data Type: DOUBLE
- Description: The average duration for which users watched the video ad.
- Field API Name:
std__VideoCompletions25Count__c - Data Type: DOUBLE
- Description: The number of times a video ad was watched to at least 25% of its total length.
- Field API Name:
std__VideoCompletions50Count__c - Data Type: DOUBLE
- Description: The number of times a video ad was watched to at least 50% of its total length.
- Field API Name:
std__VideoCompletions75Count__c - Data Type: DOUBLE
- Description: The number of times a video ad was watched to at least 75% of its total length.
- Field API Name:
std__VideoFullyPlayedCount__c - Data Type: DOUBLE
- Description: The total number of times a video ad was watched from start to finish.
- Field API Name:
std__VideoMutesCount__c - Data Type: DOUBLE
- Description: The number of times users muted the video ad.
- Field API Name:
std__VideoPausesCount__c - Data Type: DOUBLE
- Description: The number of times users paused the video ad.
- Field API Name:
std__VideoPlaysCount__c - Data Type: DOUBLE
- Description: The total number of times the video ad was played.
- Field API Name:
std__VideoResumesCount__c - Data Type: DOUBLE
- Description: The number of times a paused video was resumed by users.
- Field API Name:
std__VideoSkipsCount__c - Data Type: DOUBLE
- Description: The number of times users skipped the video ad.
- Field API Name:
std__VideoTrueViewsCount__c - Data Type: DOUBLE
- Description: The number of views where the video was watched past a certain point, often used for billing.
- Field API Name:
std__VideoUnmutesCount__c - Data Type: DOUBLE
- Description: The number of times a muted video ad was unmuted by users.
- Field API Name:
std__VideoViews10Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the video views10 scount. Do not include currency symbols or commas.
- Field API Name:
std__VideoViews15Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the video views15 scount. Do not include currency symbols or commas.
- Field API Name:
std__VideoViews2Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the video views2 scount. Do not include currency symbols or commas.
- Field API Name:
std__VideoViews3Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the video views3 scount. Do not include currency symbols or commas.
- Field API Name:
std__VideoViews6Scount__c - Data Type: DOUBLE
- Description: Numeric value representing the video views6 scount. Do not include currency symbols or commas.
- Field API Name:
std__VideoViewsCount__c - Data Type: DOUBLE
- Description: The total number of views received by the video ad.
- Field API Name:
std__VideoViewsEarnedCount__c - Data Type: DOUBLE
- Description: The number of additional views gained organically after an initial paid view.
- Field API Name:
std__ViewCompaniesClicksCount__c - Data Type: DOUBLE
- Description: The number of clicks on a View Companies link or button.
- Field API Name:
std__WebsiteClicksCount__c - Data Type: DOUBLE
- Description: The total number of clicks leading to your website from various sources.