# Delivery Engagement Summary DMO ## Object Properties **Object API Name:** `ssot__DeliveryEngagementSummary__dlm`\ **Category:** Unassigned\ **Availability:** Available in 254 and later versions\ **Primary Key Field:** Id ## Fields - [ActionClicksInMailCount](#actionclicksinmailcount) - [AdExchangeId](#adexchangeid) - [AdId](#adid) - [AdKeywordId](#adkeywordid) - [AdStrategyId](#adstrategyid) - [AdUnitClicksInMailCount](#adunitclicksinmailcount) - [AudioCompanionClicksCount](#audiocompanionclickscount) - [AudioCompanionImpressionsCount](#audiocompanionimpressionscount) - [AutoInitiatedExpansionsCount](#autoinitiatedexpansionscount) - [AverageDisplayPositionNumber](#averagedisplaypositionnumber) - [BookedCostAmount](#bookedcostamount) - [BookedImpressionsCount](#bookedimpressionscount) - [cdp_sys_record_currency](#cdp_sys_record_currency) - [ClicksCount](#clickscount) - [Currency](#currency) - [DataSourceId](#datasourceid) - [DataSourceObjectId](#datasourceobjectid) - [DeliveryEngagementSummaryDateTime](#deliveryengagementsummarydatetime) - [DeviceTypeConfigurationId](#devicetypeconfigurationid) - [DislikesCount](#dislikescount) - [ExpansionsCount](#expansionscount) - [FrequencyNumber](#frequencynumber) - [FullScreenVideoPlaysCount](#fullscreenvideoplayscount) - [GrossRatingPointNumber](#grossratingpointnumber) - [Id](#id) - [ImpressionsCount](#impressionscount) - [InteractionsCount](#interactionscount) - [InternalOrganizationId](#internalorganizationid) - [KQ_Id](#kq_id) - [LandingPageClicksCount](#landingpageclickscount) - [LeadGenerationMailInterestedClicksCount](#leadgenerationmailinterestedclickscount) - [MarketingChannelEngagedAudienceId](#marketingchannelengagedaudienceid) - [MarketingChannelTargetedSegmentId](#marketingchanneltargetedsegmentid) - [MarketSegmentId](#marketsegmentid) - [MaxBidAmount](#maxbidamount) - [MediaBuyId](#mediabuyid) - [OneClickLeadFormOpensCount](#oneclickleadformopenscount) - [OneClickLeadsCount](#oneclickleadscount) - [OpensCount](#openscount) - [PaidCommentsCount](#paidcommentscount) - [PaidEngagementsCount](#paidengagementscount) - [PaidFollowersCount](#paidfollowerscount) - [PaidFollowsCount](#paidfollowscount) - [PaidLikesCount](#paidlikescount) - [PaidSharesCount](#paidsharescount) - [ReachCount](#reachcount) - [RichMediaAudioCompletionsCount](#richmediaaudiocompletionscount) - [RichMediaAudioFirstQtrCompletesCount](#richmediaaudiofirstqtrcompletescount) - [RichMediaAudioMidpointsCount](#richmediaaudiomidpointscount) - [RichMediaAudioMutesCount](#richmediaaudiomutescount) - [RichMediaAudioPausesCount](#richmediaaudiopausescount) - [RichMediaAudioPlaysCount](#richmediaaudioplayscount) - [RichMediaAudioReplaysCount](#richmediaaudioreplayscount) - [RichMediaAudioThirdQtrCompletesCount](#richmediaaudiothirdqtrcompletescount) - [RichMediaAudioUnmutesCount](#richmediaaudiounmutescount) - [RichMediaBackupImagesCount](#richmediabackupimagescount) - [RichMediaClicksCount](#richmediaclickscount) - [RichMediaCodeServesCount](#richmediacodeservescount) - [RichMediaCustomEventsCount](#richmediacustomeventscount) - [RichMediaCustomExitsCount](#richmediacustomexitscount) - [RichMediaCustomTimersCount](#richmediacustomtimerscount) - [RichMediaCustomVariableCnt1Count](#richmediacustomvariablecnt1count) - [RichMediaCustomVariableCnt2Count](#richmediacustomvariablecnt2count) - [RichMediaDisplayTimeSeconds](#richmediadisplaytimeseconds) - [RichMediaEngagementsCount](#richmediaengagementscount) - [RichMediaEventsCount](#richmediaeventscount) - [RichMediaEventTimersCount](#richmediaeventtimerscount) - [RichMediaExpansionsCount](#richmediaexpansionscount) - [RichMediaExpansionTimeSeconds](#richmediaexpansiontimeseconds) - [RichMediaFullScreenImpressionsCount](#richmediafullscreenimpressionscount) - [RichMediaFullScreenVideoCompletesCount](#richmediafullscreenvideocompletescount) - [RichMediaFullScreenVideoPlaysCount](#richmediafullscreenvideoplayscount) - [RichMediaHTML5ImpressionsCount](#richmediahtml5impressionscount) - [RichMediaImpressionsCount](#richmediaimpressionscount) - [RichMediaInteractionsCount](#richmediainteractionscount) - [RichMediaInteractionTimeSeconds](#richmediainteractiontimeseconds) - [RichMediaInteractiveImpressionsCount](#richmediainteractiveimpressionscount) - [RichMediaManualClosesCount](#richmediamanualclosescount) - [RichMediaScrollsCount](#richmediascrollscount) - [RichMediaVideoCompanionClicksCount](#richmediavideocompanionclickscount) - [RichMediaVideoCompletionsCount](#richmediavideocompletionscount) - [RichMediaVideoFirstQtrCompletesCount](#richmediavideofirstqtrcompletescount) - [RichMediaVideoFullScreensCount](#richmediavideofullscreenscount) - [RichMediaVideoInteractionsCount](#richmediavideointeractionscount) - [RichMediaVideoMidpointsCount](#richmediavideomidpointscount) - [RichMediaVideoProgressEventsCount](#richmediavideoprogresseventscount) - [RichMediaVideoReplaysCount](#richmediavideoreplayscount) - [SavesCount](#savescount) - [SearchBudgetLostImpressionSharePercent](#searchbudgetlostimpressionsharepercent) - [SearchImpressionSharePercent](#searchimpressionsharepercent) - [SearchKeywordRankNumber](#searchkeywordranknumber) - [SearchRankLostImpressionSharePercent](#searchranklostimpressionsharepercent) - [SendsCount](#sendscount) - [SocialActionsCount](#socialactionscount) - [SocialAppInstallsCount](#socialappinstallscount) - [SocialClicksCount](#socialclickscount) - [SocialEventResponsesCount](#socialeventresponsescount) - [SocialFollowsCount](#socialfollowscount) - [SocialImpressionsCount](#socialimpressionscount) - [SocialMessageActivityCount](#socialmessageactivitycount) - [SocialMessageId](#socialmessageid) - [SocialMessageImpressionsFansCount](#socialmessageimpressionsfanscount) - [SocialMessageImpressionsFansPaidCount](#socialmessageimpressionsfanspaidcount) - [SocialMessageImpressionsOrganicCount](#socialmessageimpressionsorganiccount) - [SocialMessageNegitiveFeedbackCount](#socialmessagenegitivefeedbackcount) - [SocialMessageVideoComplViewsOrganicCount](#socialmessagevideocomplviewsorganiccount) - [SocialMessageVideoView10SCount](#socialmessagevideoview10scount) - [SocialMessageVideoViewOrganic10SCount](#socialmessagevideovieworganic10scount) - [SocialMessageVideoViewsCount](#socialmessagevideoviewscount) - [SocialMessageVideoViewsOrganicCount](#socialmessagevideoviewsorganiccount) - [SocialMessageVideoViewTimeCount](#socialmessagevideoviewtimecount) - [SocialPageCheckinsCount](#socialpagecheckinscount) - [SocialPageConsumptionsCount](#socialpageconsumptionscount) - [SocialPageFansAddedCount](#socialpagefansaddedcount) - [SocialPageFansCount](#socialpagefanscount) - [SocialPageFansRemovedCount](#socialpagefansremovedcount) - [SocialPageId](#socialpageid) - [SocialPageImpressionsOrganicCount](#socialpageimpressionsorganiccount) - [SocialPageLikesCount](#socialpagelikescount) - [SocialPageMessageImpressionsCount](#socialpagemessageimpressionscount) - [SocialPageMessageImpressionsOrganicCount](#socialpagemessageimpressionsorganiccount) - [SocialPageMessageTotalEngagementCount](#socialpagemessagetotalengagementcount) - [SocialPageNegitiveFeedbackCount](#socialpagenegitivefeedbackcount) - [SocialPageRepeatVideoViewsCount](#socialpagerepeatvideoviewscount) - [SocialPageVideoViews30SCount](#socialpagevideoviews30scount) - [SocialPageVideoViewsCount](#socialpagevideoviewscount) - [SocialPageVideoViewsOrganic30SCount](#socialpagevideoviewsorganic30scount) - [SocialPageVideoViewsOrganicCount](#socialpagevideoviewsorganiccount) - [SocialPageVideoViewsPaid30SCount](#socialpagevideoviewspaid30scount) - [SocialPageViewsCount](#socialpageviewscount) - [SocialPageViewsLogoutCount](#socialpageviewslogoutcount) - [SocialPostCommentsCount](#socialpostcommentscount) - [SocialPostEngagementCount](#socialpostengagementcount) - [SocialPostLikesCount](#socialpostlikescount) - [SocialPostSharesCount](#socialpostsharescount) - [SocialReachCount](#socialreachcount) - [SocialRepliesCount](#socialrepliescount) - [SocialRetweetsCount](#socialretweetscount) - [SocialTotalEngagementCount](#socialtotalengagementcount) - [SocialUnfollowsCount](#socialunfollowscount) - [SpendAmount](#spendamount) - [SpendMarginPercent](#spendmarginpercent) - [StoryCompletesCount](#storycompletescount) - [StoryOpensCount](#storyopenscount) - [TextURLClicksCount](#texturlclickscount) - [TotalDisplayTimeSeconds](#totaldisplaytimeseconds) - [TotalInteractionTimeSeconds](#totalinteractiontimeseconds) - [VideoAverageDurationSeconds](#videoaveragedurationseconds) - [VideoCompletions25Count](#videocompletions25count) - [VideoCompletions50Count](#videocompletions50count) - [VideoCompletions75Count](#videocompletions75count) - [VideoFullyPlayedCount](#videofullyplayedcount) - [VideoMutesCount](#videomutescount) - [VideoPausesCount](#videopausescount) - [VideoPlaysCount](#videoplayscount) - [VideoResumesCount](#videoresumescount) - [VideoSkipsCount](#videoskipscount) - [VideoTrueViewsCount](#videotrueviewscount) - [VideoUnmutesCount](#videounmutescount) - [VideoViews10SCount](#videoviews10scount) - [VideoViews15SCount](#videoviews15scount) - [VideoViews2SCount](#videoviews2scount) - [VideoViews3SCount](#videoviews3scount) - [VideoViews6SCount](#videoviews6scount) - [VideoViewsCount](#videoviewscount) - [VideoViewsEarnedCount](#videoviewsearnedcount) - [ViewCompaniesClicksCount](#viewcompaniesclickscount) - [WebsiteClicksCount](#websiteclickscount) ### ActionClicksInMailCount - **Field API Name:** `ssot__ActionClicksInMailCount__c` - **Data Type:** DOUBLE - **Description:** The number of clicks on a call-to-action in an InMail message. ### AdExchangeId - **Field API Name:** `ssot__AdExchangeId__c` - **Data Type:** TEXT - **Description:** This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad Exchange is the referenced object. Maximum size is 15 characters. ### AdId - **Field API Name:** `ssot__AdId__c` - **Data Type:** TEXT - **Description:** This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad is the referenced object. Maximum size is 15 characters. ### AdKeywordId - **Field API Name:** `ssot__AdKeywordId__c` - **Data Type:** TEXT - **Description:** This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad Keyword is the referenced object. Maximum size is 15 characters. ### AdStrategyId - **Field API Name:** `ssot__AdStrategyId__c` - **Data Type:** TEXT - **Description:** This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Ad Strategy is the referenced object. Maximum size is 15 characters. ### AdUnitClicksInMailCount - **Field API Name:** `ssot__AdUnitClicksInMailCount__c` - **Data Type:** DOUBLE - **Description:** The number of clicks on an ad unit within an InMail message. ### AudioCompanionClicksCount - **Field API Name:** `ssot__AudioCompanionClicksCount__c` - **Data Type:** DOUBLE - **Description:** The number of clicks on an audio companion ad. ### AudioCompanionImpressionsCount - **Field API Name:** `ssot__AudioCompanionImpressionsCount__c` - **Data Type:** DOUBLE - **Description:** The number of times an audio companion ad was displayed. ### AutoInitiatedExpansionsCount - **Field API Name:** `ssot__AutoInitiatedExpansionsCount__c` - **Data Type:** DOUBLE - **Description:** Expansions of ads that occur without direct user interaction, often initiated by the system. ### AverageDisplayPositionNumber - **Field API Name:** `ssot__AverageDisplayPositionNumber__c` - **Data Type:** DOUBLE - **Description:** Average Ad Position. Ad position is where your ads appear on Bing, AOL, Yahoo, or a partner site's search engine results page. Your ad's position is determined by how it ranks against competing ads. ### BookedCostAmount - **Field API Name:** `ssot__BookedCostAmount__c` - **Data Type:** DOUBLE - **Description:** The pre-arranged total cost for an advertising campaign or media purchase. ### BookedImpressionsCount - **Field API Name:** `ssot__BookedImpressionsCount__c` - **Data Type:** DOUBLE - **Description:** The total number of impressions that have been pre-purchased for an advertising campaign. ### cdp_sys_record_currency - **Field API Name:** `ssot__cdp_sys_record_currency__c` - **Data Type:** TEXT - **Description:** System-generated metadata field that stores a 3-letter ISO currency code. ### ClicksCount - **Field API Name:** `ssot__ClicksCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a user clicks on an ad, post, keyword, or other content types. ### Currency - **Field API Name:** `ssot__Currency__c` - **Data Type:** TEXT - **Description:** Currency ISO code that applies to the amount fields. ### DataSourceId - **Field API Name:** `ssot__DataSourceId__c` - **Data Type:** TEXT - **Description:** A unique, system-generated identifier for this record. ### DataSourceObjectId - **Field API Name:** `ssot__DataSourceObjectId__c` - **Data Type:** TEXT - **Description:** A unique, system-generated identifier for this record. ### DeliveryEngagementSummaryDateTime - **Field API Name:** `ssot__DeliveryEngagementSummaryDateTime__c` - **Data Type:** DATETIME - **Description:** Delivery Engagement Summary Date Time. ### DeviceTypeConfigurationId - **Field API Name:** `ssot__DeviceTypeConfigurationId__c` - **Data Type:** TEXT - **Description:** Device Type Configuration Id. ### DislikesCount - **Field API Name:** `ssot__DislikesCount__c` - **Data Type:** DOUBLE - **Description:** The number of dislikes or negative reactions received on the content. ### ExpansionsCount - **Field API Name:** `ssot__ExpansionsCount__c` - **Data Type:** DOUBLE - **Description:** The number of times an ad was expanded for viewing, applicable in interactive ad formats. ### FrequencyNumber - **Field API Name:** `ssot__FrequencyNumber__c` - **Data Type:** DOUBLE - **Description:** How often your ad or content was shown per user over a given period of time. ### FullScreenVideoPlaysCount - **Field API Name:** `ssot__FullScreenVideoPlaysCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a video was played in full-screen mode. ### GrossRatingPointNumber - **Field API Name:** `ssot__GrossRatingPointNumber__c` - **Data Type:** DOUBLE - **Description:** Gross rating point, a metric to measure the size of an advertising campaign's audience. ### Id - **Field API Name:** `ssot__Id__c` - **Data Type:** TEXT - **Description:** Required. A unique, system-generated identifier for this DeliveryEngagementSummary record. Maximum size is 15 characters. ### ImpressionsCount - **Field API Name:** `ssot__ImpressionsCount__c` - **Data Type:** DOUBLE - **Description:** The number of times an ad, post, keyword, or other media is shown. ### InteractionsCount - **Field API Name:** `ssot__InteractionsCount__c` - **Data Type:** DOUBLE - **Description:** The total number of user interactions with your ad, including clicks and expansions. ### InternalOrganizationId - **Field API Name:** `ssot__InternalOrganizationId__c` - **Data Type:** TEXT - **Description:** A unique, system-generated identifier for this record. ### KQ_Id - **Field API Name:** `KQ_Id__c` - **Data Type:** TEXT - **Description:** Key Qualifier system field for Id ### LandingPageClicksCount - **Field API Name:** `ssot__LandingPageClicksCount__c` - **Data Type:** DOUBLE - **Description:** The number of clicks leading users to a landing page. ### LeadGenerationMailInterestedClicksCount - **Field API Name:** `ssot__LeadGenerationMailInterestedClicksCount__c` - **Data Type:** DOUBLE - **Description:** The number of clicks expressing interest in lead generation mail. ### MarketingChannelEngagedAudienceId - **Field API Name:** `ssot__MarketingChannelEngagedAudienceId__c` - **Data Type:** TEXT - **Description:** Marketing Channel Engaged Audience. ### MarketingChannelTargetedSegmentId - **Field API Name:** `ssot__MarketingChannelTargetedSegmentId__c` - **Data Type:** TEXT - **Description:** Marketing Channel Targeted Segment. ### MarketSegmentId - **Field API Name:** `ssot__MarketSegmentId__c` - **Data Type:** TEXT - **Description:** This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Market Segment is the referenced object. Maximum size is 15 characters. ### MaxBidAmount - **Field API Name:** `ssot__MaxBidAmount__c` - **Data Type:** DOUBLE - **Description:** The highest bid placed in an auction-based ad campaign. ### MediaBuyId - **Field API Name:** `ssot__MediaBuyId__c` - **Data Type:** TEXT - **Description:** This is a One to One (1:1) relationship field. DeliveryEngagementSummaries is the relationship name and Media Buy is the referenced object. Maximum size is 15 characters. ### OneClickLeadFormOpensCount - **Field API Name:** `ssot__OneClickLeadFormOpensCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a lead form was opened with a single click. ### OneClickLeadsCount - **Field API Name:** `ssot__OneClickLeadsCount__c` - **Data Type:** DOUBLE - **Description:** The number of leads generated via one-click lead forms. ### OpensCount - **Field API Name:** `ssot__OpensCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a sent message or email was opened. ### PaidCommentsCount - **Field API Name:** `ssot__PaidCommentsCount__c` - **Data Type:** DOUBLE - **Description:** The number of comments made on ads through paid campaigns. ### PaidEngagementsCount - **Field API Name:** `ssot__PaidEngagementsCount__c` - **Data Type:** DOUBLE - **Description:** The total number of interactions (clicks, likes, shares) resulting from paid ads. ### PaidFollowersCount - **Field API Name:** `ssot__PaidFollowersCount__c` - **Data Type:** DOUBLE - **Description:** The number of new followers gained through paid ads. ### PaidFollowsCount - **Field API Name:** `ssot__PaidFollowsCount__c` - **Data Type:** DOUBLE - **Description:** The number of new follows gained through paid ads. ### PaidLikesCount - **Field API Name:** `ssot__PaidLikesCount__c` - **Data Type:** DOUBLE - **Description:** The number of likes generated from paid advertising. ### PaidSharesCount - **Field API Name:** `ssot__PaidSharesCount__c` - **Data Type:** DOUBLE - **Description:** The number of times content was shared as a result of paid promotion. ### ReachCount - **Field API Name:** `ssot__ReachCount__c` - **Data Type:** DOUBLE - **Description:** The number of unique individuals that interacted with your ad, post, website, or other media. ### RichMediaAudioCompletionsCount - **Field API Name:** `ssot__RichMediaAudioCompletionsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media audio ad played to completion. ### RichMediaAudioFirstQtrCompletesCount - **Field API Name:** `ssot__RichMediaAudioFirstQtrCompletesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media audio ad played through the first 25%. ### RichMediaAudioMidpointsCount - **Field API Name:** `ssot__RichMediaAudioMidpointsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media audio ad played halfway through. ### RichMediaAudioMutesCount - **Field API Name:** `ssot__RichMediaAudioMutesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users muted the audio in a rich media ad. ### RichMediaAudioPausesCount - **Field API Name:** `ssot__RichMediaAudioPausesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users paused a rich media audio ad. ### RichMediaAudioPlaysCount - **Field API Name:** `ssot__RichMediaAudioPlaysCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media audio ad was played. ### RichMediaAudioReplaysCount - **Field API Name:** `ssot__RichMediaAudioReplaysCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media audio ad was replayed by users. ### RichMediaAudioThirdQtrCompletesCount - **Field API Name:** `ssot__RichMediaAudioThirdQtrCompletesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media audio ad played through 75%. ### RichMediaAudioUnmutesCount - **Field API Name:** `ssot__RichMediaAudioUnmutesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users unmuted the audio in a rich media ad. ### RichMediaBackupImagesCount - **Field API Name:** `ssot__RichMediaBackupImagesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a backup image was displayed in place of a rich media ad. ### RichMediaClicksCount - **Field API Name:** `ssot__RichMediaClicksCount__c` - **Data Type:** DOUBLE - **Description:** Total number of clicks on a rich media ad. ### RichMediaCodeServesCount - **Field API Name:** `ssot__RichMediaCodeServesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times rich media ad code was delivered. ### RichMediaCustomEventsCount - **Field API Name:** `ssot__RichMediaCustomEventsCount__c` - **Data Type:** DOUBLE - **Description:** Custom-defined events tracked in a rich media ad, based on specific user actions. ### RichMediaCustomExitsCount - **Field API Name:** `ssot__RichMediaCustomExitsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users exited a rich media ad through custom-defined exits. ### RichMediaCustomTimersCount - **Field API Name:** `ssot__RichMediaCustomTimersCount__c` - **Data Type:** DOUBLE - **Description:** Time intervals tracked for custom-defined events in a rich media ad. ### RichMediaCustomVariableCnt1Count - **Field API Name:** `ssot__RichMediaCustomVariableCnt1Count__c` - **Data Type:** DOUBLE - **Description:** Custom variable event count 1 in a rich media ad. ### RichMediaCustomVariableCnt2Count - **Field API Name:** `ssot__RichMediaCustomVariableCnt2Count__c` - **Data Type:** DOUBLE - **Description:** Custom variable event count 2 in a rich media ad. ### RichMediaDisplayTimeSeconds - **Field API Name:** `ssot__RichMediaDisplayTimeSeconds__c` - **Data Type:** DOUBLE - **Description:** Total amount of time a rich media ad was displayed on screen. ### RichMediaEngagementsCount - **Field API Name:** `ssot__RichMediaEngagementsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users interacted with a rich media ad. ### RichMediaEventsCount - **Field API Name:** `ssot__RichMediaEventsCount__c` - **Data Type:** DOUBLE - **Description:** Event counts for actions in a rich media ad. ### RichMediaEventTimersCount - **Field API Name:** `ssot__RichMediaEventTimersCount__c` - **Data Type:** DOUBLE - **Description:** Custom timers that track the duration of specific user interactions within a rich media ad. ### RichMediaExpansionsCount - **Field API Name:** `ssot__RichMediaExpansionsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media ad was expanded by users. ### RichMediaExpansionTimeSeconds - **Field API Name:** `ssot__RichMediaExpansionTimeSeconds__c` - **Data Type:** DOUBLE - **Description:** Total time a rich media ad was expanded. ### RichMediaFullScreenImpressionsCount - **Field API Name:** `ssot__RichMediaFullScreenImpressionsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media ad was viewed in full screen. ### RichMediaFullScreenVideoCompletesCount - **Field API Name:** `ssot__RichMediaFullScreenVideoCompletesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media full-screen video ad played to completion. ### RichMediaFullScreenVideoPlaysCount - **Field API Name:** `ssot__RichMediaFullScreenVideoPlaysCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media full-screen video ad was played. ### RichMediaHTML5ImpressionsCount - **Field API Name:** `ssot__RichMediaHTML5ImpressionsCount__c` - **Data Type:** DOUBLE - **Description:** Total impressions for rich media HTML5 ads. ### RichMediaImpressionsCount - **Field API Name:** `ssot__RichMediaImpressionsCount__c` - **Data Type:** DOUBLE - **Description:** Total impressions for rich media ads. ### RichMediaInteractionsCount - **Field API Name:** `ssot__RichMediaInteractionsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users interacted with a rich media ad. ### RichMediaInteractionTimeSeconds - **Field API Name:** `ssot__RichMediaInteractionTimeSeconds__c` - **Data Type:** DOUBLE - **Description:** Total time users interacted with a rich media ad. ### RichMediaInteractiveImpressionsCount - **Field API Name:** `ssot__RichMediaInteractiveImpressionsCount__c` - **Data Type:** DOUBLE - **Description:** Number of impressions where users interacted with a rich media ad. ### RichMediaManualClosesCount - **Field API Name:** `ssot__RichMediaManualClosesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users manually closed a rich media ad. ### RichMediaScrollsCount - **Field API Name:** `ssot__RichMediaScrollsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users scrolled within a rich media ad. ### RichMediaVideoCompanionClicksCount - **Field API Name:** `ssot__RichMediaVideoCompanionClicksCount__c` - **Data Type:** DOUBLE - **Description:** Number of clicks on companion banners or elements that accompany a rich media video ad. ### RichMediaVideoCompletionsCount - **Field API Name:** `ssot__RichMediaVideoCompletionsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media video ad played to completion. ### RichMediaVideoFirstQtrCompletesCount - **Field API Name:** `ssot__RichMediaVideoFirstQtrCompletesCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media video ad played through the first 25%. ### RichMediaVideoFullScreensCount - **Field API Name:** `ssot__RichMediaVideoFullScreensCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media video ad was viewed in full screen mode. ### RichMediaVideoInteractionsCount - **Field API Name:** `ssot__RichMediaVideoInteractionsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users interacted with a rich media video ad. ### RichMediaVideoMidpointsCount - **Field API Name:** `ssot__RichMediaVideoMidpointsCount__c` - **Data Type:** DOUBLE - **Description:** Number of times a rich media video ad played halfway through. ### RichMediaVideoProgressEventsCount - **Field API Name:** `ssot__RichMediaVideoProgressEventsCount__c` - **Data Type:** DOUBLE - **Description:** Events triggered as a rich media video ad progresses through various stages (, 25%, 50%, 75%). ### RichMediaVideoReplaysCount - **Field API Name:** `ssot__RichMediaVideoReplaysCount__c` - **Data Type:** DOUBLE - **Description:** Number of times users replayed a rich media video ad. ### SavesCount - **Field API Name:** `ssot__SavesCount__c` - **Data Type:** DOUBLE - **Description:** The number of times users saved content or posts. ### SearchBudgetLostImpressionSharePercent - **Field API Name:** `ssot__SearchBudgetLostImpressionSharePercent__c` - **Data Type:** DOUBLE - **Description:** The percentage of times your ad didn't show in SERPs due to insufficient budget. ### SearchImpressionSharePercent - **Field API Name:** `ssot__SearchImpressionSharePercent__c` - **Data Type:** DOUBLE - **Description:** The percentage of impressions that your ads receive compared to the total number they are eligible for. ### SearchKeywordRankNumber - **Field API Name:** `ssot__SearchKeywordRankNumber__c` - **Data Type:** DOUBLE - **Description:** A measure of how well your website ranks in search engine results for specific keywords. ### SearchRankLostImpressionSharePercent - **Field API Name:** `ssot__SearchRankLostImpressionSharePercent__c` - **Data Type:** DOUBLE - **Description:** The share of impressions lost due to low ad rank in search engine results pages (SERPs). ### SendsCount - **Field API Name:** `ssot__SendsCount__c` - **Data Type:** DOUBLE - **Description:** The number of messages or emails sent as part of a campaign. ### SocialActionsCount - **Field API Name:** `ssot__SocialActionsCount__c` - **Data Type:** DOUBLE - **Description:** The collective term for any interaction (like, comment, share) with your social media content. ### SocialAppInstallsCount - **Field API Name:** `ssot__SocialAppInstallsCount__c` - **Data Type:** DOUBLE - **Description:** The number of app installations attributed to your social media advertisements. ### SocialClicksCount - **Field API Name:** `ssot__SocialClicksCount__c` - **Data Type:** DOUBLE - **Description:** The total number of clicks on your content, links, or ads on social media platforms. ### SocialEventResponsesCount - **Field API Name:** `ssot__SocialEventResponsesCount__c` - **Data Type:** DOUBLE - **Description:** The number of responses to event invitations sent through social media platforms. ### SocialFollowsCount - **Field API Name:** `ssot__SocialFollowsCount__c` - **Data Type:** DOUBLE - **Description:** The total number of new followers gained on social media platforms. ### SocialImpressionsCount - **Field API Name:** `ssot__SocialImpressionsCount__c` - **Data Type:** DOUBLE - **Description:** The number of times your content is displayed on social media platforms. ### SocialMessageActivityCount - **Field API Name:** `ssot__SocialMessageActivityCount__c` - **Data Type:** DOUBLE - **Description:** Measures user interactions on individual posts, such as reactions or shares. ### SocialMessageId - **Field API Name:** `ssot__SocialMessageId__c` - **Data Type:** TEXT - **Description:** The Id of the post. ### SocialMessageImpressionsFansCount - **Field API Name:** `ssot__SocialMessageImpressionsFansCount__c` - **Data Type:** DOUBLE - **Description:** Measures the number of impressions a post receives from current fans. ### SocialMessageImpressionsFansPaidCount - **Field API Name:** `ssot__SocialMessageImpressionsFansPaidCount__c` - **Data Type:** DOUBLE - **Description:** Tracks paid impressions from fans on a specific post. ### SocialMessageImpressionsOrganicCount - **Field API Name:** `ssot__SocialMessageImpressionsOrganicCount__c` - **Data Type:** DOUBLE - **Description:** Measures organic impressions for the individual posts. ### SocialMessageNegitiveFeedbackCount - **Field API Name:** `ssot__SocialMessageNegitiveFeedbackCount__c` - **Data Type:** DOUBLE - **Description:** Tracks instances of negative reactions specifically for a social post. ### SocialMessageVideoComplViewsOrganicCount - **Field API Name:** `ssot__SocialMessageVideoComplViewsOrganicCount__c` - **Data Type:** DOUBLE - **Description:** Tracks the number of times a social post's video was viewed in full through organic reach. ### SocialMessageVideoView10SCount - **Field API Name:** `ssot__SocialMessageVideoView10SCount__c` - **Data Type:** DOUBLE - **Description:** Measures organic video views for the post across any duration. ### SocialMessageVideoViewOrganic10SCount - **Field API Name:** `ssot__SocialMessageVideoViewOrganic10SCount__c` - **Data Type:** DOUBLE - **Description:** Counts organic video views lasting at least 10 seconds. ### SocialMessageVideoViewsCount - **Field API Name:** `ssot__SocialMessageVideoViewsCount__c` - **Data Type:** DOUBLE - **Description:** Counts the number of times video content within a post is viewed. ### SocialMessageVideoViewsOrganicCount - **Field API Name:** `ssot__SocialMessageVideoViewsOrganicCount__c` - **Data Type:** DOUBLE - **Description:** Measures the number of organic views for the individual social posts containing video content. ### SocialMessageVideoViewTimeCount - **Field API Name:** `ssot__SocialMessageVideoViewTimeCount__c` - **Data Type:** DOUBLE - **Description:** Measures the total time users spend viewing a post's video content. ### SocialPageCheckinsCount - **Field API Name:** `ssot__SocialPageCheckinsCount__c` - **Data Type:** DOUBLE - **Description:** Counts the number of user check-ins to the page's location. ### SocialPageConsumptionsCount - **Field API Name:** `ssot__SocialPageConsumptionsCount__c` - **Data Type:** DOUBLE - **Description:** Tracks the total actions taken on the social media page by users. ### SocialPageFansAddedCount - **Field API Name:** `ssot__SocialPageFansAddedCount__c` - **Data Type:** DOUBLE - **Description:** Counts new fans added to the social page. ### SocialPageFansCount - **Field API Name:** `ssot__SocialPageFansCount__c` - **Data Type:** DOUBLE - **Description:** Total number of current fans following the social page. ### SocialPageFansRemovedCount - **Field API Name:** `ssot__SocialPageFansRemovedCount__c` - **Data Type:** DOUBLE - **Description:** Counts fans who have unfollowed or removed themselves from the page. ### SocialPageId - **Field API Name:** `ssot__SocialPageId__c` - **Data Type:** TEXT - **Description:** The Id of the page. ### SocialPageImpressionsOrganicCount - **Field API Name:** `ssot__SocialPageImpressionsOrganicCount__c` - **Data Type:** DOUBLE - **Description:** Counts the organic reach of the page, showing how many times it was viewed without paid promotion. ### SocialPageLikesCount - **Field API Name:** `ssot__SocialPageLikesCount__c` - **Data Type:** DOUBLE - **Description:** The total number of likes received by your page on social media platforms. ### SocialPageMessageImpressionsCount - **Field API Name:** `ssot__SocialPageMessageImpressionsCount__c` - **Data Type:** DOUBLE - **Description:** Measures the reach of page posts, indicating the total views across all posts. ### SocialPageMessageImpressionsOrganicCount - **Field API Name:** `ssot__SocialPageMessageImpressionsOrganicCount__c` - **Data Type:** DOUBLE - **Description:** Shows the organic reach of page posts, indicating views from unpaid sources. ### SocialPageMessageTotalEngagementCount - **Field API Name:** `ssot__SocialPageMessageTotalEngagementCount__c` - **Data Type:** DOUBLE - **Description:** Measures the overall engagement (likes, shares, comments) on posts. ### SocialPageNegitiveFeedbackCount - **Field API Name:** `ssot__SocialPageNegitiveFeedbackCount__c` - **Data Type:** DOUBLE - **Description:** Tracks instances of negative user feedback on the page, such as unfollows or negative reactions. ### SocialPageRepeatVideoViewsCount - **Field API Name:** `ssot__SocialPageRepeatVideoViewsCount__c` - **Data Type:** DOUBLE - **Description:** Counts instances where users watched a video more than once. ### SocialPageVideoViews30SCount - **Field API Name:** `ssot__SocialPageVideoViews30SCount__c` - **Data Type:** DOUBLE - **Description:** Measures the number of video views lasting at least 30 seconds. ### SocialPageVideoViewsCount - **Field API Name:** `ssot__SocialPageVideoViewsCount__c` - **Data Type:** DOUBLE - **Description:** Counts the total number of views on videos posted on the social page, including both organic and paid views. ### SocialPageVideoViewsOrganic30SCount - **Field API Name:** `ssot__SocialPageVideoViewsOrganic30SCount__c` - **Data Type:** DOUBLE - **Description:** Tracks organic video views that reached at least 30 seconds in duration. ### SocialPageVideoViewsOrganicCount - **Field API Name:** `ssot__SocialPageVideoViewsOrganicCount__c` - **Data Type:** DOUBLE - **Description:** Counts organic video views from users who were not reached by paid promotions. ### SocialPageVideoViewsPaid30SCount - **Field API Name:** `ssot__SocialPageVideoViewsPaid30SCount__c` - **Data Type:** DOUBLE - **Description:** Counts paid video views with a duration of 30 seconds. ### SocialPageViewsCount - **Field API Name:** `ssot__SocialPageViewsCount__c` - **Data Type:** DOUBLE - **Description:** Counts total views of the social media page itself. ### SocialPageViewsLogoutCount - **Field API Name:** `ssot__SocialPageViewsLogoutCount__c` - **Data Type:** DOUBLE - **Description:** Tracks page views by users who are not logged into the platform. ### SocialPostCommentsCount - **Field API Name:** `ssot__SocialPostCommentsCount__c` - **Data Type:** DOUBLE - **Description:** The total number of comments made on your social media posts. ### SocialPostEngagementCount - **Field API Name:** `ssot__SocialPostEngagementCount__c` - **Data Type:** DOUBLE - **Description:** The level of interaction (likes, shares, comments) specific to individual posts on social media. ### SocialPostLikesCount - **Field API Name:** `ssot__SocialPostLikesCount__c` - **Data Type:** DOUBLE - **Description:** The number of likes on your posts across social media platforms. ### SocialPostSharesCount - **Field API Name:** `ssot__SocialPostSharesCount__c` - **Data Type:** DOUBLE - **Description:** The number of times your social media posts have been shared by users. ### SocialReachCount - **Field API Name:** `ssot__SocialReachCount__c` - **Data Type:** DOUBLE - **Description:** The number of unique users who have seen your content on social media platforms. ### SocialRepliesCount - **Field API Name:** `ssot__SocialRepliesCount__c` - **Data Type:** DOUBLE - **Description:** The number of replies to your content or comments on social media platforms. ### SocialRetweetsCount - **Field API Name:** `ssot__SocialRetweetsCount__c` - **Data Type:** DOUBLE - **Description:** The total number of times your content was retweeted on platforms like Twitter. ### SocialTotalEngagementCount - **Field API Name:** `ssot__SocialTotalEngagementCount__c` - **Data Type:** DOUBLE - **Description:** The sum of all interaction types (likes, shares, comments) on your social media content. ### SocialUnfollowsCount - **Field API Name:** `ssot__SocialUnfollowsCount__c` - **Data Type:** DOUBLE - **Description:** The number of users who have unfollowed your social media profiles. ### SpendAmount - **Field API Name:** `ssot__SpendAmount__c` - **Data Type:** DOUBLE - **Description:** The price you pay to display, run, or present your advertisement or campaign during a specified date range or campaign period. ### SpendMarginPercent - **Field API Name:** `ssot__SpendMarginPercent__c` - **Data Type:** DOUBLE - **Description:** The margin that's applied to the Media Cost field. ### StoryCompletesCount - **Field API Name:** `ssot__StoryCompletesCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a story was watched until the end. ### StoryOpensCount - **Field API Name:** `ssot__StoryOpensCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a story was opened and viewed. ### TextURLClicksCount - **Field API Name:** `ssot__TextURLClicksCount__c` - **Data Type:** DOUBLE - **Description:** The number of clicks on a text-based URL within content or ads. ### TotalDisplayTimeSeconds - **Field API Name:** `ssot__TotalDisplayTimeSeconds__c` - **Data Type:** DOUBLE - **Description:** The cumulative duration for which an ad was displayed to users. ### TotalInteractionTimeSeconds - **Field API Name:** `ssot__TotalInteractionTimeSeconds__c` - **Data Type:** DOUBLE - **Description:** The total time users interacted with an ad, including clicks and time spent viewing. ### VideoAverageDurationSeconds - **Field API Name:** `ssot__VideoAverageDurationSeconds__c` - **Data Type:** DOUBLE - **Description:** The average duration for which users watched the video ad. ### VideoCompletions25Count - **Field API Name:** `ssot__VideoCompletions25Count__c` - **Data Type:** DOUBLE - **Description:** The number of times a video ad was watched to at least 25% of its total length. ### VideoCompletions50Count - **Field API Name:** `ssot__VideoCompletions50Count__c` - **Data Type:** DOUBLE - **Description:** The number of times a video ad was watched to at least 50% of its total length. ### VideoCompletions75Count - **Field API Name:** `ssot__VideoCompletions75Count__c` - **Data Type:** DOUBLE - **Description:** The number of times a video ad was watched to at least 75% of its total length. ### VideoFullyPlayedCount - **Field API Name:** `ssot__VideoFullyPlayedCount__c` - **Data Type:** DOUBLE - **Description:** The total number of times a video ad was watched from start to finish. ### VideoMutesCount - **Field API Name:** `ssot__VideoMutesCount__c` - **Data Type:** DOUBLE - **Description:** The number of times users muted the video ad. ### VideoPausesCount - **Field API Name:** `ssot__VideoPausesCount__c` - **Data Type:** DOUBLE - **Description:** The number of times users paused the video ad. ### VideoPlaysCount - **Field API Name:** `ssot__VideoPlaysCount__c` - **Data Type:** DOUBLE - **Description:** The total number of times the video ad was played. ### VideoResumesCount - **Field API Name:** `ssot__VideoResumesCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a paused video was resumed by users. ### VideoSkipsCount - **Field API Name:** `ssot__VideoSkipsCount__c` - **Data Type:** DOUBLE - **Description:** The number of times users skipped the video ad. ### VideoTrueViewsCount - **Field API Name:** `ssot__VideoTrueViewsCount__c` - **Data Type:** DOUBLE - **Description:** The number of views where the video was watched past a certain point, often used for billing. ### VideoUnmutesCount - **Field API Name:** `ssot__VideoUnmutesCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a muted video ad was unmuted by users. ### VideoViews10SCount - **Field API Name:** `ssot__VideoViews10SCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a video was watched for at least 10 seconds. ### VideoViews15SCount - **Field API Name:** `ssot__VideoViews15SCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a video was watched for at least 15 seconds. ### VideoViews2SCount - **Field API Name:** `ssot__VideoViews2SCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a video was watched for at least 2 seconds. ### VideoViews3SCount - **Field API Name:** `ssot__VideoViews3SCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a video was watched for at least 3 seconds. ### VideoViews6SCount - **Field API Name:** `ssot__VideoViews6SCount__c` - **Data Type:** DOUBLE - **Description:** The number of times a video was watched for at least 6 seconds. ### VideoViewsCount - **Field API Name:** `ssot__VideoViewsCount__c` - **Data Type:** DOUBLE - **Description:** The total number of views received by the video ad. ### VideoViewsEarnedCount - **Field API Name:** `ssot__VideoViewsEarnedCount__c` - **Data Type:** DOUBLE - **Description:** The number of additional views gained organically after an initial paid view. ### ViewCompaniesClicksCount - **Field API Name:** `ssot__ViewCompaniesClicksCount__c` - **Data Type:** DOUBLE - **Description:** The number of clicks on a View Companies link or button. ### WebsiteClicksCount - **Field API Name:** `ssot__WebsiteClicksCount__c` - **Data Type:** DOUBLE - **Description:** The total number of clicks leading to your website from various sources.