Lead Engagement DMO

Object API Name: std__LeadEngagementDmo__dlm
Category: Unassigned
Availability: Available in 254 and later versions
Primary Key Field: Id

• EngagementChannelActionId has a FOREIGNKEY relationship with the Engagement Channel Action DMO Id field.
• PersonalizationContentId has a FOREIGNKEY relationship with the Personalization Log DMO Id field.
• IndividualId has a FOREIGNKEY relationship with the Individual DMO Id field.
• DeviceLocaleId has a FOREIGNKEY relationship with the Locale DMO Id field.
• UtmId has a FOREIGNKEY relationship with the Campaign DMO Id field.

• BrowserName
• BrowserRenderEngineName
• BrowserVendorName
• BrowserVersionNumber
• cdp_sys_record_currency
• DataSourceId
• DataSourceObjectId
• DeviceLocaleId
• DeviceModelName
• DeviceType
• DeviceVendorName
• EngagementChannelActionId
• EngagementDateTime
• EngagementType
• EstimatedValueAmount
• Id
• IndividualId
• InternalOrganizationId
• IsPageView
• IsRecognizedBrowser
• LeadDisqualificationReason
• LeadSource
• LeadStatus
• LeadUnconvertReason
• Osname
• Osvendor
• OsversionNumber
• PagePublicTitleName
• PageUrl
• PerslServiceProviderName
• PersonalizationContentId
• PersonalizationId
• PersonalizationRequestId
• ReferrerUrl
• UserAgentText
• UtmCampaignName
• UtmContentDescription
• UtmId
• UtmMediumName
• UtmSourceName
• UtmSourcePlatformName
• UtmTermDescription
• WebpageType
• WebSession

• Field API Name: std__BrowserName__c
• Data Type: TEXT
• Description: Name of the client browser using the website.

• Field API Name: std__BrowserRenderEngineName__c
• Data Type: TEXT
• Description: A library used in a browser to parse content, examples include: Webjet (Apple), Webkit (Google), EdgeHTML/Blink (Google), Edge (MS).

• Field API Name: std__BrowserVendorName__c
• Data Type: TEXT
• Description: Name of the vendor that provides the user's web browser.

• Field API Name: std__BrowserVersionNumber__c
• Data Type: TEXT
• Description: Version of the Browser.

• Field API Name: std__cdp_sys_record_currency__c
• Data Type: TEXT
• Description: System-generated metadata field that stores a 3-letter ISO currency code.

• Field API Name: std__DataSourceId__c
• Data Type: TEXT
• Description: A unique, system-generated identifier for this record.

• Field API Name: std__DataSourceObjectId__c
• Data Type: TEXT
• Description: A unique, system-generated identifier for this record.

• Field API Name: std__DeviceLocaleId__c
• Data Type: TEXT
• Description: A geographic or political region that shares the same language and customs. Users of a software app often set their locale. Examples are en-US or fr-CH which are locales for english US or french Switzerland respectively.

• Field API Name: std__DeviceModelName__c
• Data Type: TEXT
• Description: Descriptive term for a model, such as iphone 14 or Android 1.5 Cupcake.

• Field API Name: std__DeviceType__c
• Data Type: TEXT
• Description: The name of the client device type used for in the engagement. Maximum size is 15 characters.

• Field API Name: std__DeviceVendorName__c
• Data Type: TEXT
• Description: Manufacturer or seller of the user's computing device.

• Field API Name: std__EngagementChannelActionId__c
• Data Type: TEXT
• Description: An activity or operation that can be performed for an Engagement Channel Type, and for which there is business interest in recording details. For example, for the SMS Engagement Channel Type, there is business value in the Sent, Delivered and Read actions.

• Field API Name: std__EngagementDateTime__c
• Data Type: DATETIME
• Description: The date and time of the Engagement/Channel Action. For certain Engagement Vehicles types, this can be different than the system datetime when the record is stored.

• Field API Name: std__EngagementType__c
• Data Type: TEXT
• Description: Stores an event type defined in a system in which the engagement events are captures.

• Field API Name: std__EstimatedValueAmount__c
• Data Type: DOUBLE
• Description: The revenue potential of the Lead. This may be a summation of Lead Item Engagements if present.

• Field API Name: std__Id__c
• Data Type: TEXT
• Description: Required. A unique, system-generated identifier for this LeadEngagement record. Maximum size is 15 characters.

• Field API Name: std__IndividualId__c
• Data Type: TEXT
• Description: The person you are, or is, dealing with using the system.

• Field API Name: std__InternalOrganizationId__c
• Data Type: TEXT
• Description: A unique, system-generated identifier for this record.

• Field API Name: std__IsPageView__c
• Data Type: TEXT
• Description: True if the event involved a user viewing the web page or App.

• Field API Name: std__IsRecognizedBrowser__c
• Data Type: BOOLEAN
• Description: True if the user's browser is a known type.

• Field API Name: std__LeadDisqualificationReason__c
• Data Type: TEXT
• Description: Reasons why a lead was disqualified. Examples may include: Not Looking to Buy and Credit Score.

• Field API Name: std__LeadSource__c
• Data Type: TEXT
• Description: Source from which the lead was obtained. For example, sales partner Western Outfitters Inc.

• Field API Name: std__LeadStatus__c
• Data Type: TEXT
• Description: Status code for this converted lead. For example, open, worked, closed.

• Field API Name: std__LeadUnconvertReason__c
• Data Type: TEXT
• Description: Reasons why a lead was un-converted from being an AccountContact. Examples may include: Never Responded.

• Field API Name: std__Osname__c
• Data Type: TEXT
• Description: Name of the operating system on the device used during the engagement.

• Field API Name: std__Osvendor__c
• Data Type: TEXT
• Description: Vendor or manufacturer of the operating system on the device used during the engagement.

• Field API Name: std__OsversionNumber__c
• Data Type: TEXT
• Description: Version number of the operating system on the device used during the engagement.

• Field API Name: std__PagePublicTitleName__c
• Data Type: TEXT
• Description: The title displayed to users on the landing page where they viewed content.

• Field API Name: std__PageUrl__c
• Data Type: TEXT
• Description: The URL for page url.

• Field API Name: std__PerslServiceProviderName__c
• Data Type: TEXT
• Description: Name of the service that provided personalization.

• Field API Name: std__PersonalizationContentId__c
• Data Type: TEXT
• Description: Identification token for a unique piece of digital content.

• Field API Name: std__PersonalizationId__c
• Data Type: TEXT
• Description: Personalization Id uniquely identifies a personalization request for a particular personalization point and individual serviced by the personalization pipeline.

• Field API Name: std__PersonalizationRequestId__c
• Data Type: TEXT
• Description: Identifies a request to the Personalization service which results in one or more Personalization Content Records.

• Field API Name: std__ReferrerUrl__c
• Data Type: TEXT
• Description: The URL for referrer url.

• Field API Name: std__UserAgentText__c
• Data Type: TEXT
• Description: A field in HTTP requests, email envelopes and other communication protocols that can be decomposed into data such as browser type, device type and other data.

• Field API Name: std__UtmCampaignName__c
• Data Type: TEXT
• Description: The name of a Marketing Campaign.

• Field API Name: std__UtmContentDescription__c
• Data Type: TEXT
• Description: Used to differentiate creatives. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.

• Field API Name: std__UtmId__c
• Data Type: TEXT
• Description: Id of the Urchin Tracking Module (UTM), which is a set of one or more code snippets that are added to a URL to support tracking. The UTM Id usually stores the ID of a Campaign.

• Field API Name: std__UtmMediumName__c
• Data Type: TEXT
• Description: Identifies the vehicles that you are using to market your company.

• Field API Name: std__UtmSourceName__c
• Data Type: TEXT
• Description: Identifies the subchannel that's the source of the engagement, for example Facebook or Instagram.

• Field API Name: std__UtmSourcePlatformName__c
• Data Type: TEXT
• Description: The platform responsible for directing traffic to a given Analytics property (such as a buying platform that manages organic traffic data). For example: Search Ads 360 or Display & Video 360.

• Field API Name: std__UtmTermDescription__c
• Data Type: TEXT
• Description: A paid keyword. Maximum size is 255 characters.

• Field API Name: std__WebpageType__c
• Data Type: TEXT
• Description: Types of web pages useful for engagement tracking include: home page, product detail page, registration page, search page.

• Field API Name: std__WebSession__c
• Data Type: TEXT
• Description: Identifier for the Web Session used to group related Web Events together.