Marketing Channel Engaged Audience DMO

Object API Name: std__MarketingChannelEngagedAudienceDmo__dlm
Category: Unassigned
Availability: Available in 254 and later versions
Primary Key Field: Id

  • Field API Name: std__AgeNumber__c
  • Data Type: TEXT
  • Description: The age range of the audience, helping to segment users based on their life stage.
  • Field API Name: std__cdp_sys_record_currency__c
  • Data Type: TEXT
  • Description: System-generated metadata field that stores a 3-letter ISO currency code.
  • Field API Name: std__CityName__c
  • Data Type: TEXT
  • Description: The city where the audience resides.
  • Field API Name: std__CompanyName__c
  • Data Type: TEXT
  • Description: Refers to the company the audience is associated with, useful for B2B marketing.
  • Field API Name: std__CompanySizeNumber__c
  • Data Type: TEXT
  • Description: Defines the size of the company.
  • Field API Name: std__CountryName__c
  • Data Type: TEXT
  • Description: Indicates the country where the audience is located.
  • Field API Name: std__DataSourceId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.
  • Field API Name: std__DataSourceObjectId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.
  • Field API Name: std__Gender__c
  • Data Type: TEXT
  • Description: Identifies the gender breakdown of the audience, allowing for gender-specific marketing strategies.
  • Field API Name: std__Id__c
  • Data Type: TEXT
  • Description: A unique identifier for the audience.
  • Field API Name: std__IndustryName__c
  • Data Type: TEXT
  • Description: Refers to the industry or sector the audience works in.
  • Field API Name: std__InterestList__c
  • Data Type: TEXT
  • Description: Captures the interests or hobbies of the audience, used to personalize ads based on user preferences.
  • Field API Name: std__InternalOrganizationId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.
  • Field API Name: std__JobName__c
  • Data Type: TEXT
  • Description: Refers to the job role or title of the audience, helping to segment professionals based on their career level.
  • Field API Name: std__RegionName__c
  • Data Type: TEXT
  • Description: The specific region within a country, allowing for more localized marketing efforts.