Media Engagement DMO

Object API Name: std__MediaEngagementDmo__dlm
Category: Unassigned
Availability: Available in 254 and later versions
Primary Key Field: Id

  • Field API Name: std__BrowserName__c
  • Data Type: TEXT
  • Description: Name of the client browser using the website.
  • Field API Name: std__BrowserRenderEngineName__c
  • Data Type: TEXT
  • Description: A library used in a browser to parse content, examples include: Webjet (Apple), Webkit (Google), EdgeHTML/Blink (Google), Edge (MS).
  • Field API Name: std__BrowserVendorName__c
  • Data Type: TEXT
  • Description: Name of the vendor that provides the user's web browser.
  • Field API Name: std__BrowserVersionNumber__c
  • Data Type: TEXT
  • Description: Version of the Browser.
  • Field API Name: std__cdp_sys_record_currency__c
  • Data Type: TEXT
  • Description: System-generated metadata field that stores a 3-letter ISO currency code.
  • Field API Name: std__DataSourceId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.
  • Field API Name: std__DataSourceObjectId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.
  • Field API Name: std__DeviceCountry__c
  • Data Type: TEXT
  • Description: The country of the computing device's geographic coordinates at the time of the session.
  • Field API Name: std__DeviceCountyRegion__c
  • Data Type: TEXT
  • Description: Areas within a County, such as cities, towns, municipalities, and boroughs.
  • Field API Name: std__DeviceLatitude__c
  • Data Type: DOUBLE
  • Description: North/south geographic coordinate of a user's device during a session.
  • Field API Name: std__DeviceLocaleId__c
  • Data Type: TEXT
  • Description: A geographic or political region that shares the same language and customs. Users of a software app often set their locale. Examples are en-US or fr-CH which are locales for english US or french Switzerland respectively.
  • Field API Name: std__DeviceLongitude__c
  • Data Type: DOUBLE
  • Description: East/west geographic coordinate of a user's device during a session.
  • Field API Name: std__DeviceModelName__c
  • Data Type: TEXT
  • Description: Name of the Device Model Name Iphone 14, Samsung.
  • Field API Name: std__DeviceOsname__c
  • Data Type: TEXT
  • Description: Alphanumeric string representing the device osname.
  • Field API Name: std__DeviceOsversionNumber__c
  • Data Type: TEXT
  • Description: Alphanumeric string representing the device osversion number.
  • Field API Name: std__DeviceStateProvinceName__c
  • Data Type: TEXT
  • Description: Reference to the state the city is part of. For example, California.
  • Field API Name: std__DeviceType__c
  • Data Type: TEXT
  • Description: Types of devices include mobile phones, wearables, smart TVs, watches and browsers.
  • Field API Name: std__DeviceVendorName__c
  • Data Type: TEXT
  • Description: Manufacturer or seller of the user's computing device.
  • Field API Name: std__DigitalContentId__c
  • Data Type: TEXT
  • Description: A media article or other content that was viewed by the MediaEngagement use.
  • Field API Name: std__ElectronicMediaId__c
  • Data Type: TEXT
  • Description: Reference to the Electronic media: Text, voice, image or video data.
  • Field API Name: std__EngagementChannelAction__c
  • Data Type: TEXT
  • Description: Action taken within the engagement channel, such as open, click, or unsubscribe.
  • Field API Name: std__EngagementChannelActionId__c
  • Data Type: TEXT
  • Description: An activity that can be performed for an Engagement Channel Type, For example, for the Video Engagement value is start, paused, stop or the appropriate value. For web it is Viewed, Saveforlater, Bookmarked.
  • Field API Name: std__EngagementChannelType__c
  • Data Type: TEXT
  • Description: A means by which a engagement is happening for example an In App /Webpage/Email/call/In-person.
  • Field API Name: std__EngagementDateTime__c
  • Data Type: DATETIME
  • Description: The date and time of the Engagement/Channel Action. For certain Engagement Vehicles types, this can be different than the system datetime when the record is stored.
  • Field API Name: std__EngagementType__c
  • Data Type: TEXT
  • Description: Stores an event type defined in a system in which the engagement events are captures.
  • Field API Name: std__EventLocalDateTime__c
  • Data Type: DATETIME
  • Description: Local DateTime when the event Occurred in User timezone.
  • Field API Name: std__Id__c
  • Data Type: TEXT
  • Description: Required. A unique, system-generated identifier for this MediaEngagement record. Maximum size is 15 characters.
  • Field API Name: std__IndividualId__c
  • Data Type: TEXT
  • Description: Required. The unique identifier for the related Individual record. Maximum size is 15 characters.
  • Field API Name: std__InternalOrganizationId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.
  • Field API Name: std__IsPageView__c
  • Data Type: TEXT
  • Description: True if the event involved a user viewing the web page or App.
  • Field API Name: std__IsRecognizedBrowser__c
  • Data Type: BOOLEAN
  • Description: True if the user's browser is a known type.
  • Field API Name: std__IsVisible__c
  • Data Type: BOOLEAN
  • Description: True if the media was visible at the time of the engagement event.
  • Field API Name: std__OsmodelName__c
  • Data Type: TEXT
  • Description: Model name of the operating system on the device used during the engagement.
  • Field API Name: std__Osvendor__c
  • Data Type: TEXT
  • Description: Vendor or manufacturer of the operating system on the device used during the engagement.
  • Field API Name: std__PagePublicTitleName__c
  • Data Type: TEXT
  • Description: The title displayed to users on the landing page where they viewed content.
  • Field API Name: std__PageUrl__c
  • Data Type: TEXT
  • Description: The URL for page url.
  • Field API Name: std__PerslServiceProviderName__c
  • Data Type: TEXT
  • Description: Name of the service that provided personalization.
  • Field API Name: std__PersonalizationContentId__c
  • Data Type: TEXT
  • Description: Identification token for a unique piece of digital content.
  • Field API Name: std__PersonalizationId__c
  • Data Type: TEXT
  • Description: Personalization Id uniquely identifies a personalization request for a particular personalization point and individual serviced by the personalization pipeline.
  • Field API Name: std__PersonalizationRequestId__c
  • Data Type: TEXT
  • Description: Identifies a request to the Personalization service which results in one or more Personalization Content Records.
  • Field API Name: std__ReferrerUrl__c
  • Data Type: TEXT
  • Description: The URL for referrer url.
  • Field API Name: std__SoftwareApplicationId__c
  • Data Type: TEXT
  • Description: A unique, system-generated identifier for this record.
  • Field API Name: std__TimeZone__c
  • Data Type: TEXT
  • Description: Store the abbreviation of the timezone to support standard offset from UTC.
  • Field API Name: std__UserAgentText__c
  • Data Type: TEXT
  • Description: A field in HTTP requests, email envelopes and other communication protocols that can be decomposed into data such as browser type, device type and other data.
  • Field API Name: std__UserName__c
  • Data Type: TEXT
  • Description: Unique id that identifies a user on the Application on which engagement happened. For example, this can be registered with xyz@gmail.com as user ID.
  • Field API Name: std__UtmCampaignName__c
  • Data Type: TEXT
  • Description: The name of a Marketing Campaign.
  • Field API Name: std__UtmContentDescription__c
  • Data Type: TEXT
  • Description: Used to differentiate creatives. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
  • Field API Name: std__UtmId__c
  • Data Type: TEXT
  • Description: Id of the Urchin Tracking Module (UTM), which is a set of one or more code snippets that are added to a URL to support tracking. The UTM Id usually stores the ID of a Campaign.
  • Field API Name: std__UtmMediumName__c
  • Data Type: TEXT
  • Description: Identifies the vehicles that you are using to market your company.
  • Field API Name: std__UtmSourceName__c
  • Data Type: TEXT
  • Description: Identifies the subchannel that's the source of the engagement, for example Facebook or Instagram.
  • Field API Name: std__UtmSourcePlatformName__c
  • Data Type: TEXT
  • Description: The platform responsible for directing traffic to a given Analytics property (such as a buying platform that manages organic traffic data). For example: Search Ads 360 or Display & Video 360.
  • Field API Name: std__UtmTermDescription__c
  • Data Type: TEXT
  • Description: A paid keyword. Maximum size is 255 characters.
  • Field API Name: std__VideoCompletedPercent__c
  • Data Type: DOUBLE
  • Description: What percentage of the total video was viewed as of the time of the engagement event.
  • Field API Name: std__VideoDurationMinutes__c
  • Data Type: DOUBLE
  • Description: The total length of the video in minutes.
  • Field API Name: std__VideoElapsedTimeMinutes__c
  • Data Type: DOUBLE
  • Description: How many minutes of the video have displayed at the time of the engagement event.
  • Field API Name: std__WebpageType__c
  • Data Type: TEXT
  • Description: Types of web pages useful for engagement tracking include: home page, product detail page, registration page, search page.
  • Field API Name: std__WebSession__c
  • Data Type: TEXT
  • Description: Identifier for the Web Session used to group related Web Events together.