Order Event

Use order events to capture customer interactions with ecommerce orders in your mobile application, such as purchases, cancellations, returns, and order status changes. These events help you understand customer purchasing behavior and order management patterns.

All order events require an order with these fields:

The Order Event supports these interaction types:

• Purchase: Track when customers complete a purchase
• Preorder: Capture when customers place preorders
• Cancel: Track when customers cancel orders
• Ship: Monitor when orders are shipped
• Deliver: Track when orders are delivered
• Return: Capture when customers return orders
• Exchange: Track when customers exchange orders

Track when customers complete a purchase.

Capture when customers place preorders.

Track when customers cancel orders.

Monitor when orders are shipped.

Track when orders are delivered.

Capture when customers return orders.

Track when customers exchange orders.