Pinterest Business Manager Activation
Create activation targets and activate your Data 360 segments to Pinterest Business Manager for targeted advertising.
- Available with add-on license: Ad Audiences
Here’s how Data 360 integrates with Pinterest Business Manager.
- Integration Type: Direct API
- Data Type: Structured
- Data Direction: Data Out
- Data Update Type: Incremental
- Additional Information: Supports full refresh
- Minimum Audience Size: Custom audience segments require a minimum match of 100 Pinterest accounts. For more details on data preparation and setup, see Set up audience targeting.
- Audience Time to Live (TTL): Not applicable TTL is a requirement implemented by certain platforms to update or refresh all records in a segment within a specific time. If the records aren't refreshed within the designated window, the system flags them as inactive and automatically deletes them. Pinterest doesn’t currently have a TTL requirement.
Here are the attributes that you can activate to Pinterest Business Manager, along with related details.
| Attribute Display Name | Description | Recommended DMO Mapping | Data Type | Data Ingestion Format | Encryption State for Activation | Optional or Required |
|---|---|---|---|---|---|---|
| Email address of the user | ContactPointEmail > EmailAddress | String | Standard Email, formatted internally for hashing and activating | Encrypted with SHA256 | Optional | |
| MAID | Targetable Mobile Advertising ID (IDFA and AAID) | Device > AdvertiserId | String | Encrypted with SHA256 | Optional |
- The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
- The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.
You can activate your segments using Email ID or Mobile Ad ID. Each type of ID is activated as a separate list.