Pinterest Activation Connector

Create activation targets and activate your Data 360 segments to Pinterest Business Manager for targeted advertising.

Data Type(s)

The direction of available connection methods.

Create a connection for activating data to external platforms.

Supported connection method(s):

Data is updated incrementally via a direct API. This connection also supports a full refresh to reload all information.

Instructions for adding and configuring your connector.

Minimum Audience Size: Custom audience segments require a minimum match of 100 Pinterest accounts. For more details on data preparation and setup, see Set up audience targeting.
Audience Time to Live (TTL): Not applicable TTL is a requirement implemented by certain platforms to update or refresh all records in a segment within a specific time. If the records aren’t refreshed within the designated window, the system flags them as inactive and automatically deletes them. Pinterest doesn’t currently have a TTL requirement.

Here are the attributes that you can activate to Pinterest Business Manager, along with related details.

Attribute Display Name	Description	Suggested DMO Mapping	Data Type	Data Ingestion Format	Encryption State for Activation	Optional or Required
email	Email address of the user	ContactPointEmail > EmailAddress	String	Standard Email, formatted internally for hashing and activating	Encrypted with SHA256	Optional
MAID	Targetable Mobile Advertising ID (IDFA and AAID)	Device > AdvertiserId	String		Encrypted with SHA256	Optional

The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.

You can activate your segments using Email ID or Mobile Ad ID. Each type of ID is activated as a separate list.

Note