TikTok Activation Connector

Create activation targets and activate your Data 360 segments to TikTok Ads Manager for targeted advertising.

Available with add-on license: Ad Audiences

Data Type(s)

Structured

Data Direction

The direction of available connection methods.

Data Out

Create a connection for activating data to external platforms.

Supported connection method(s):

Incremental
Direct API

After the initial setup and segment activation, the TikTok API for Business activates the new and updated user records incrementally. This connection also supports a full refresh to reload all information.

Restrictions and Requirements

Minimum Audience Size: Custom Audiences require a minimum of 1,000 total matched users to be used in an ad group. See TikTok Custom Audiences for more details on data preparation and set up.
Geographic Requirements: Find the list of TikTok supported countries in TikTok Placements and Available Locations.

Attribute Keys and Encryption

Here are the attributes that can be activated to TikTok Ads Manager, along with related details. For more details on supported attributes, see TikTok API for Business.

Attribute Display Name	Description	Suggested DMO Mapping	Data Type	Data Ingestion Format	Encryption State for Activation	Optional or Required
email	Email address of the user	ContactPointEmail > EmailAddress	String		Encrypted with SHA256	Required by Data 360 for matching
phone	Phone number of the user	ContactPointPhone > FormattedE164PhoneNumber	String	ISO E164	Encrypted with SHA256	Optional
MAID	Targetable Mobile Advertising ID (IDFA and AAID)	Device > AdvertiserId	String		Encrypted with SHA256	Optional

The Data Ingestion Format specifies the required format for ingesting the attribute into Data 360.
The Encryption State for Activation shows the state and type of encryption applied to each attribute in Data 360.

Connector Setup

Instructions for adding and configuring your connector.

Set Up a Connection to TikTok Ads Manager