# Google Analytics 4 Events and Mapping in Data 360

Use this reference guide to understand which Google Analytics 4 (GA4) events Data 360 can track. Additionally, see what Data 360 schema events and Data Model Object (DMOs) each GA4 events maps to.

## GA4 Event to Data 360 Schema Mapping

This table helps you understand where to search for GA4 data in Data 360. For example, to see how "add_to_cart" data is ingested, check for shoppingCart object in Data 360.

**NOTES:** Web SDK setup done via the GA4 option can only track events ([recommended](https://support.google.com/analytics/answer/9267735) and [automatically collected](https://support.google.com/analytics/answer/9234069)) that are pushed to Google Tag Manager’s (GTM) [data layer](https://developers.google.com/tag-platform/tag-manager/datalayer).  Events that GA4 automatically collected aren’t pushed to the GTM data layer, meaning they can’t be tracked in Data 360.

| GA4 Event Category                                     | GA4 Event                                                                                                                             | Data 360 Schema Event                                      |
| :----------------------------------------------------- | :------------------------------------------------------------------------------------------------------------------------------------ | :--------------------------------------------------------- |
| <ul><li>Recommended events</li><li>All cases</li></ul> | <ul><li>purchase</li><li>refund</li></ul>                                                                                             | <ul><li>productOrder</li><li>salesOrderProduct</li></ul>   |
| <ul><li>Recommended events</li><li>All cases</li></ul> | <ul><li>share</li></ul>                                                                                                               | <ul><li>socialMessage</li></ul>                            |
| <ul><li>Recommended events</li><li>All cases</li></ul> | <ul><li>sign_up</li><li>login</li></ul>                                                                                               | <ul><li>website</li><li>websiteItem</li></ul>              |
| <ul><li>Recommended events</li><li>Sales</li></ul>     | <ul><li>add_to_cart</li><li>remove_from_cart</li><li>view_cart</li></ul>                                                              | <ul><li>shoppingCart</li><li>shoppingCartProduct</li></ul> |
| <ul><li>Recommended events</li><li>Sales</li></ul>     | <ul><li>add_payment_info</li><li>add_shipping_info</li><li>begin_checkout</li></ul>                                                   | <ul><li>productOrder</li><li>salesOrderProduct</li></ul>   |
| <ul><li>Recommended events</li><li>Sales</li></ul>     | <ul><li>view_promotion</li><li>select_promotion</li></ul>                                                                             | <ul><li>promotion</li><li>promotionItem</li></ul>          |
| <ul><li>Recommended events</li><li>Sales</li></ul>     | <ul><li>view_item</li><li>view_item_list</li><li>select_item</li></ul>                                                                | <ul><li>website</li><li>websiteItem</li></ul>              |
| <ul><li>Automatically collected events</li></ul>       | <ul><li>click file_download</li><li>form_start</li><li>form_submit</li><li>page_view</li><li>scroll</li><li>user_engagement</li></ul> | <ul><li>website</li><li>websiteItem</li></ul>              |
| <ul><li>Automatically collected events</li></ul>       | <ul><li>search</li><li>view_search_results</li></ul>                                                                                  | <ul><li>websearch</li></ul>                                |
| <ul><li>Automatically collected events</li></ul>       | <ul><li>video_complete</li><li>video_progress</li><li>video_start</li></ul>                                                           | <ul><li>media</li></ul>                                    |

## Auto-Created Data Streams and DMO Mapping

Use this reference table to see what GA4 events and DMOs you can find on the Data Stream mapping page.

| Data Stream (type)  | Event Name           | Data Model Object                                                                                                  |
| :------------------ | :------------------- | :----------------------------------------------------------------------------------------------------------------- |
| Identity            | n/a                  | <ul><li>Individual</li><li>Contact Point Phone</li><li>Contact Point Email</li><li>Contact Point Address</li></ul> |
| partyIdentification | n/a                  | Party Identification                                                                                               |
| Behavioral Events   | consentLog           | No mapping                                                                                                         |
| Behavioral Events   | shoppingWishlist     | Shopping Wishlist Engagement                                                                                       |
| Behavioral Events   | shoppingWishlistItem | Shopping Wishlist Item Engagement                                                                                  |
| Behavioral Events   | shoppingCart         | Shopping Cart Engagement                                                                                           |
| Behavioral Events   | shoppingCartProduct  | Shopping Cart Product Engagement                                                                                   |
| Behavioral Events   | productOrder         | Product Order Engagement                                                                                           |
| Behavioral Events   | salesOrderProduct    | Sales Order Product Engagement                                                                                     |
| Behavioral Events   | promotion            | Promotion Engagement                                                                                               |
| Behavioral Events   | promotionItem        | Promotion Item Engagement                                                                                          |
| Behavioral Events   | lead                 | Lead Engagement                                                                                                    |
| Behavioral Events   | socialMessage        | Social Message Engagement                                                                                          |
| Behavioral Events   | website              | Website Engagement                                                                                                 |
| Behavioral Events   | websiteItem          | Website Item Engagement                                                                                            |
| Behavioral Events   | websearch            | Web Search Engagement                                                                                              |
| Behavioral Events   | media                | No mapping                                                                                                         |