Data Cloud Object-Specific APIs

Object-specific API requests are less error-prone and more efficient than writing a custom SQL query. Whenever an object-specific API is available, we recommend that you use the API to retrieve data instead of crafting your own SQL queries.

With the object-specific APIs, you can retrieve:

  • Calculated insights
  • Data graphs
  • Unified individuals and accounts (Universal ID Lookup)
  • Profiles

To use these objects, call the related REST endpoint in the Data Cloud Connect REST API.

See Also