Query Unified Record ID
The Universal ID Lookup API provides a powerful way to retrieve all individual records associated with a unified record across different data sources. This API allows you to find all the individual IDs for a person across various systems, such as retail sales, loyalty programs, and mobile identity platforms.
- Cross-System ID Lookup: Retrieve all individual records linked to a unified record
- Data Source Integration: Query across different data sources using a single ID
- Identity Resolution: Link customer records from multiple systems
- Unified Profile Access: Access complete customer profiles across platforms
- Data Cloud licenses must be provisioned for your org
- Users must have appropriate roles and permissions assigned
- Authentication requires a valid access token
- Connected App must be properly configured
- Maximum of 50 fields can be retrieved per request
- Default return limit is 49,999 rows
- Only AND logical operator and equality comparator are supported
- No limit on the number of filters in a query
- Date/time fields must use the format:
YYYY-MM-DD HH:MM:SS
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Retrieve all individual records associated with a unified record across all data sources.
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Customer Profile Consolidation
- Find all customer records across different systems
- Link customer data from multiple sources
- Create a unified view of customer information
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Data Integration
- Connect customer data from various platforms
- Maintain consistent customer identification
- Enable cross-system data analysis
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Identity Resolution
- Resolve customer identities across systems
- Link anonymous and known customer profiles
- Create a single source of truth for customer data
- The API follows REST standards for consistency and ease of use
- All responses are in JSON format
- Error responses include detailed error messages
- The API supports both primary and secondary key lookups
- You must explicitly specify fields to retrieve more than 10 fields