Query Unified Record ID

The Universal ID Lookup API provides a powerful way to retrieve all individual records associated with a unified record across different data sources. This API allows you to find all the individual IDs for a person across various systems, such as retail sales, loyalty programs, and mobile identity platforms.

  • Cross-System ID Lookup: Retrieve all individual records linked to a unified record
  • Data Source Integration: Query across different data sources using a single ID
  • Identity Resolution: Link customer records from multiple systems
  • Unified Profile Access: Access complete customer profiles across platforms
  • Data Cloud licenses must be provisioned for your org
  • Users must have appropriate roles and permissions assigned
  • Authentication requires a valid access token
  • Connected App must be properly configured
  • Maximum of 50 fields can be retrieved per request
  • Default return limit is 49,999 rows
  • Only AND logical operator and equality comparator are supported
  • No limit on the number of filters in a query
  • Date/time fields must use the format: YYYY-MM-DD HH:MM:SS

  1. Customer Profile Consolidation

    • Find all customer records across different systems
    • Link customer data from multiple sources
    • Create a unified view of customer information

  2. Data Integration

    • Connect customer data from various platforms
    • Maintain consistent customer identification
    • Enable cross-system data analysis

  3. Identity Resolution

    • Resolve customer identities across systems
    • Link anonymous and known customer profiles
    • Create a single source of truth for customer data
  • The API follows REST standards for consistency and ease of use
  • All responses are in JSON format
  • Error responses include detailed error messages
  • The API supports both primary and secondary key lookups
  • You must explicitly specify fields to retrieve more than 10 fields