Salesforce CRM: Contact Mappings

After a data stream is deployed, the Salesforce CRM starter data bundle automatically maps data from Sales Cloud or Service Cloud to data model objects (DMO)s in Data Cloud. The Sales Cloud and Service Cloud bundles deploy mappings to Contact Point type DMOs. Identity Resolution uses the DMOs, which link multiple records into a unified customer profile.

These mappings are used for various purposes within these bundles. For Loyalty Management, information about the contact is associated with an Individual type loyalty program member. For Service Cloud, they’re used to power Service Intelligence visualizations of contact center performance metrics.

Bundles:

  • Financial Services
  • Loyalty Management
  • Sales Cloud
  • Service Cloud

These data mappings relate to the Contact object included in the Salesforce CRM connector and how that data connects to DMOs.

DLO FieldDLO Field API NameDLO Field Data TypeDMODMO Field NameAdditional Details
Account IdAccountId__ctextAccount ContactAccount 
Annual IncomeFinServ__AnnualIncome_ccurrencyIndividualYearly IncomeUsed in Financial Services Cloud.
Assistant NameAssistantName__ctextAccount ContactAssistant Name 
AsstantPhoneAssistantPhone__ctextAccount ContactAssistant PhoneForeign Key
BirthdateBirthdate__cdateTimeIndividualBirth Date 
Business PhonePhone__ctextContact Point AddressTelephone Number 
Contact Point PhoneFor Business UseUsed with Financial Services
Account ContactBusiness PhoneUsed within the Loyalty Management bundle.
Contact IDId__ctextAccount ContactAccount Contact IDPrimary Key
Business PhoneForeign Key
Contact EmailForeign Key
IndividualForeign Key
Mailing AddressForeign Key
Contact Point AddressContact Point Address IDPrimary Key
PartyForeign Key
Contact Point EmailContact Point Email IDPrimary Key
PartyForeign Key
Contact Point PhoneContact Point Phone IDPrimary Key
PartyForeign Key
IndividualIndividual IDPrimary Key
CountryOfBirthFinServ__CountryOfBirth_cpicklistIndividualBirth PlaceUsed with Financial Services Cloud.
CountryOfResidenceFinServ__CountryOfResidence_cstringIndividualResidence Country Name 
Created DateCreatedDate__cdateTimeAccount ContactCreated Date 
IndividualCreated Date 
Current EmployerFinServ__CurrentEmployer_cstringIndividualCurrent Employer NameUsed in Financial Services Cloud.
DepartmentDepartment__ctextAccount ContactDepartment Name 
EmailEmail__ctextContact Point EmailEmail Address 
emailAccount ContactContact EmailUsed within the Loyalty Management bundle.
Email Bounced DateEmailBouncedDate__cdateTimeContact Point EmailEmail Latest Bounce Date Time 
Email Bounced ReasonEmailBouncedReason__ctextContact Point EmailEmail Latest Bounce Reason Text 
Email VerifiedFinServ__EmailVerified_cbooleanContact Point EmailVerifiedUsed with Financial Services Cloud.
Employed SinceFinServ__EmployedSince_cdateIndividualEmployed Since DateUsed with Financial Services Cloud.
First NameFirstName__ctextIndividualFirst Name 
Full NameName__ctextIndividualPerson Name 
GenderFinServ__Gender_cpicklistIndividualGender IdentityUsed with Financial Services Cloud.
HomePhonephoneContact Point PhoneTelephone NumberUsed with Financial Services Cloud.
HomePhoneVerifiedFinServ__HomePhoneVerified_cbooleanContact Point PhoneVerified 
HomeOwnershipFinServ__HomeOwnership_cpicklistIndividualIs Home OwnerUsed with Financial Services Cloud.
IdstringAccount ContactBusiness PhoneUsed in Financial Services Cloud.
Contact Email
Individual
Account Contact Id
Mailing Address
idContact Point AddressContact Point Address Id
Party
idContact Point EmailContact Point Email Id 
stringParty 
stringContact Point PhoneContact Point Phone Id 
Party 
idIndividualIndividual Id 
Last ActivityLastActivityDate__cdateTimeAccount ContactLast Activity Date 
Last Modified DateLastModifiedDate__cdateTimeAccount ContactLast Modified Date 
IndividualLast Modified Date 
Last NameLastName__ctextIndividualLast Name 
Mailing Address addressAccount ContactMailing AddressUsed within the Loyalty Management bundle.
Mailing CityMailingCity__ctextContact Point AddressCity Name 
Mailing CountryMailingCountry__ctextContact Point AddressCountry Name 
Mailing LatitudeMailingLatitude__cnumberContact Point AddressGeo Latitude 
Mailing LongitudeMailingLongitude__cnumberContact Point AddressGeo Latitude 
MailingPostalCodetextContact Point AddressPostal Code textUsed in Financial Services Cloud.
Mailing State/ProvinceMailingState__ctextContact Point AddressState Province 
Mailing StreetMailingStreet__ctextContact Point AddressAddress Line 1 
Mailing Zip/Postal CodeMailingPostalCode__ctextContact Point AddressPostal Code 
MaritalStatusFinServ__MaritalStatus__cpicklistIndividualMarital StatusUsed with Financial Services Cloud.
MobilePhonestringContact Point PhoneFor Personal Use 
Mother Maiden NameFinServ__MotherMaidenName_ctextIndividualMothers Maiden NameUsed with Financial Services Cloud.
Number Of ChildrenNumberOfChildren_cdoubleIndividualChildren CountUsed with Financial Services Cloud.
Number Of DependentsNumberOfDependents_cdoubleIndividualDependent Count 
OccupationFinServ__Occupation_cstringIndividualOccupationUsed with Financial Services Cloud.
PhonetextContact Point PhoneTelephone Number 
Photo URLPhotoUrl__ctextIndividualPhoto URL 
Preferred NameFinServ__PreferredName_cStringIndividualPreferred NameUsed with Financial Services Cloud.
Primary Address BillingFinServ__PrimaryAddressIsBilling_cbooleanContact Point AddressIs Used for BillingUsed in Financial Services Cloud.
Primary Address MailingFinServ__PrimaryAddressIsMailing_cbooleanContact Point AddressIs Used for MailingUsed in Financial Services Cloud.
Primary Address ShippingFinServ__PrimaryAddressIsShipping__cbooleanContact Point AddressIs Used for ShippingUsed in Financial Services Cloud.
Primary CitizenshipFinServ__PrimaryCitizenship__cpicklistIndividualPrimary Citizenship CountryUsed in Financial Services Cloud.
Primary LanguageFinServ__PrimaryLanguage__cpicklistIndividualPrimary LanguageUsed in Financial Services Cloud.
SalutationSalutation__ctextIndividualSalutation 
SecondaryCitizenshipFinServ__SecondaryCitizenship__ctextIndividualSecondary Citizenship Country IdUsed in Financial Services Cloud.
TitleTitle__ctextAccount ContactTitle 
Wedding AnniversaryFinServ__WeddingAnniversary_cdateIndividualWedding Anniversary DateUsed in Financial Services Cloud.