Salesforce CRM: Lead Mappings

After a data stream is deployed, the Salesforce CRM starter data bundle automatically maps data from Sales Cloud or Service Cloud to data model objects (DMO)s in Data Cloud. The Sales Cloud and Service Cloud bundles deploy mappings to Contact Point type DMOs. Identity Resolution uses the DMOs, which link multiple records into a unified customer profile.

These mappings are used for various purposes within these bundles.

Bundles:

  • Sales Cloud
  • Service Cloud

These data mappings relate to the Lead object included in the Salesforce CRM connector and how that data connects to DMOs.

DLO FieldDLO Field Data TypeDMO ObjectDMO FieldAdditional Details
CitytextLeadCity 
Contact Point AddressCity Name 
CompanytextLeadCompany Name 
ConvertedbooleanLeadIs Converted 
Converted Account IdtextLeadConverted To AccountForeign Key
Converted Contact IdtextLeadConverted To AccountContactForeign Key
Converted DatedateLeadConverted Date 
Converted Opportunity IdtextLeadConverted to OpportunityForeign Key
CountrytextContact Point AddressCountry Name 
LeadCountry Name 
Created DatedateTimeIndividualCreated Date 
LeadCreated Date 
DescriptiontextLeadDescription 
EmailtextContact Point EmailEmail Address 
Email Bounced DatedateTimeLeadEmailBouncedDate 
Contact Point EmailEmail Latest Bounce Date Time 
Email Bounced ReasontextLeadEmailBouncedReason 
Contact Point EmailEmail Latest Bounce Reason Text 
First NametextIndividualFirst Name 
Full NametextIndividualPerson Name 
IndustrytextLeadIndustry 
Last ActivitydateLeadLast Activity Date 
Last Modified DatedateTimeLeadLast Modified Date 
IndividualLast Modified Date 
Last NametextIndividualLast Name 
Lead IdtextLeadLead IdPrimary Key
Contact Point EmailForeign Key
Phone Contact PointForeign Key
Contact Point EmailContact Point Email IdPrimary Key
PartyForeign Key
Contact Point PhoneContact Point Phone IdPrimary Key
PartyForeign Key
IndividualIndividual IdPrimary Key
Contact Point AddressContact Point Address IdPrimary Key
Contact Point AddressPartyForeign Key
Lead SourcetextLeadLead SourceForeign Key
Lead StatustextLeadStatusForeign Key
PhonetextContact Point PhoneTelephone Number 
Photo UrltextLeadPhoto URL 
IndividualPhoto URL 
RatingtextLeadLead RatingForeign Key
SalutationtextIndividualSalutation 
State/ProvincetextContact Point AddressState Province Name 
LeadState Province Name 
StreettextLeadStreet Name 
Contact Point AddressAddress Line 1 
WebsitetextLeadWebsite 
Zip/Postal CodetextLeadPostal CodeForeign Key
Contact Point AddressPostal Code TextForeign Key