Salesforce CRM: Segment Mapping

These data mappings are for the Segment DLO found in the Loyalty Management bundle of the Salesforce CRM Connector for Data Cloud. Segments in Data Cloud are used to determine the target audience for promotions and used to determine the type of rewards provided to members.

  • Loyalty Management

These data mappings relate to the Segment object included in the Salesforce CRM connector and how that data connects to DMOs. Learn more about the DLOs in the Loyalty Management Developer Guide.

DLO FieldDLO Field Data TypeDMODMO Field Name
DescriptiontextareaMarket SegmentDescription
Include CriteriatextareaMarket SegmentInclude Criteria
Segment Status Last UpdateddateTimeMarket SegmentLast Status Date
Segment IDidMarket SegmentMarket Segment Id
Publish StatuspicklistMarket SegmentMarket Segment Publication Status
NametextMarket SegmentName