Marketing Cloud Engagement: Contact Mappings

After a data stream is deployed, the Marketing Cloud Engagement starter data bundle automatically maps data from Marketing Cloud Engagement to data model objects (DMO)s in Data Cloud. Contact data includes the following system-generated DLOS and associated data streams: SFMC Contact Point App, SFMC Contact Point Email, SFMC Contact Point Phone, SFMC Contact Point WhatsApp, and SFMC Subscriber.

Attributes relate to individual subscriber data and profile information. The SFMC subscriber stream sources its data from the All Contacts list in Marketing Cloud and excludes subscribers that aren’t in the active state. The SFMC Contact Point Email stream sources its data from the All Subscribers list and includes subscribers in all states.

These data mappings relate to contact data associated with the Marketing Cloud Engagement connector and how that data connects to DMOs.

DLO FieldDLO Field Data TypeDMODMO FieldAdditional Info
Application IDtextContact Point AppSoftware Application 
Badge CountnumberContact Point AppBadge Count 
Device IDtextContact Point AppDevice 
DeviceDevice IDPrimary Key  
Device NametextDeviceName 
Device TypetextContact Point AppAsset Type Id 
IdtextContact Point AppContact Point App IdPrimary Key
Party IdentificationParty Identification IdPrimary Key
OS NametextDeviceOS Name 
OS Version NumbertextDeviceOS Version 
Party Identification NametextParty IdentificationIdentification Name 
Party Identification TypetextParty IdentificationParty Identification Type 
Registration IdtextParty IdentificationIdentification Number 
Subscriber KeytextContact Point AppParty 
Party IdentificationParty 
Time ZonetextContact Point AppBest Time to Contact Timezone 
DLO FieldDLO Field Data TypeDMODMO FieldAdditional Info
Email AddresstextContact Point EmailEmail Address 
Email DomaintextContact Point EmailEmail Domain 
Is Primary Email AddressnumberContact Point EmailPrimary Flag 
Subscriber KeytextContact Point EmailContact Point Email IdPrimary Key
Party 
DLO FieldDLO Field Data TypeDMODMO FieldAdditional Info
CitytextContact Point PhoneCity Name 
Country CodetextContact Point PhoneCountry 
IdtextContact Point PhoneContact Point Phone IdPrimary Key
Is PrimarynumberContact Point PhonePrimary Flag 
Is SMSnumberContact Point PhoneIs SMS Capable 
Mobile NumbertextContact Point PhoneFormatted E164 Phone Number 
Telephone Number 
StatetextContact Point PhoneState Province Text 
Subscriber KeytextContact Point PhoneParty 
Zip CodetextContact Point PhonePostal Code Text 
DLO FieldDLO Field Data TypeDMODMO FieldAdditional Info
ChanneltextContact Point OTT ServiceEngagement Channel Type 
CitytextContact Point OTT ServiceCity 
Country CodetextContact Point OTT ServiceCountry 
IDtextContact Point OTT ServiceContact Point OTT ServicePrimary Key
Is PrimarytextContact Point OTT ServicePrimary Flag 
Mobile NumbertextContact Point OTT ServiceUsername 
StatetextContact Point OTT ServiceState Province 
Subscriber KeytextContact Point OTT ServiceParty 
Zip CodetextContact Point OTT ServicePostal Code 
DLO FieldDLO Field Data TypeDMODMO FieldAdditional Info
Party Identification IDtextParty IdentificationParty Identification IdPrimary Key
Party Identification NametextParty IdentificationIdentification Name 
Party Identification TypetextParty IdentificationParty Identification Type 
Subscriber KeytextIdentityIndividual IdPrimary Key
Party IdentificationIdentification Number 
Party