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Salesforce provides integration APIs and apps for integrating Media Cloud Advertising Sales Management (ASM) with external adtech systems. The integration apps are out-of-the-box integration templates with pre-built transformations that are deployed on MuleSoft. Connect your Salesforce and MuleSoft orgs using Industry Integration Solutions to deploy the integration apps. After deploying the apps in your MuleSoft instance in Salesforce, extend them in MuleSoft AnyPoint Platform based on your business needs.

To access the Industry Integrations, you have to purchase a MuleSoft instance. If you already have a MuleSoft instance, you can leverage it to connect to Salesforce.

The Adtech Integration API integrates the Media Cloud ASM media planning workflow with various ad tech systems. You can create an order in ad tech systems that includes ad placement details such as ad slots, date/time, frequency, target rating, and so on.
To view the API specification, see Media Cloud Ad Tech Integration API.

These pre-built integration apps are available to connect Media Cloud ASM with external ad tech systems:

This application integrates the Media Cloud ASM media planning workflow with Google Ad Manager. Google Ad Manager is an ad management platform for publishers with direct sales. You can create, manage, and edit your preferred and gauranteed programmatic advertising campaigns.
To view the Google Ad Manager Integration app and its details, see MuleSoft Exchange.

This application integrates the Media Cloud ASM media planning workflow with Imagine's xG Linear broadcasting and scheduling system.
xG Linear™, from Imagine Communications, is an enterprise-level advertising campaign management service designed to help customers grow their revenues and meet the challenges of the ever-changing television advertising marketplace.
To view the xG Linear Integration app and its details, see MuleSoft Exchange.

Use Industry Integration Solutions in your Salesforce org to connect your Salesforce and MuleSoft instances and to automate the deployment of the Media Cloud integration apps in your MuleSoft instance. You can extend the app in MuleSoft AnyPoint Platform to complete your business needs.
To access and use the Media Cloud integration apps:

  1. Enable access to Industry Integrations.
  2. Deploy and enable the integration asset.
  3. Extend the integration asset.