The Personalization Content First Touch View-Based Attribution Data Model Object (DMO) captures first-touch engagement data attributed to viewing personalized content. The data is aggregated by content.
PersnlContentFirstTouchViewAttr__dlm
Personalization Attribution Primary Key (PersonalizationAttrPk__c)
| Field Name | Field API Name | Description | Data Type |
|---|---|---|---|
| Internal Organization | InternalOrganization__c | Reference ID to the business unit or other internal organization that owns the business account. | text |
| Data Source | DataSource__c | Reference ID for the logical name for a system that is the source of records identified by an external record ID. | text |
| Data Source Object | DataSourceObject__c | Reference ID for the logical name of the object where this record came from. | text |
| Attribution Date | AttributionDate__c | Date of the first engagement that led to the attribution. | dateTime |
| Data Space | DataSpace__c | The data space associated with this DMO | text |
| Personalization Point | PersonalizationPoint__c | Personalization point where data was gathered. | text |
| Personalization Decision | PersonalizationDecision__c | Personalization Decision assigned to the personalization point. | text |
| Personalizer | Personalizer__c | Personalizer used for the personalized response. | text |
| Content Object Record ID | ContentObjectRecordId | Record ID associated with this DMO. | text |
| Unique Profile Count | UniqueProfileCount__c | Total number of unique Personalization profiles (visitors) that viewed the personalized content. | number |
| Personalization Request Count | PersonalizationRequestCount__c | Total number of Personalization requests associated with the personalized content. | number |
| Attributed Clicks | AttributedClickCount__c | Number of clicks attributed to a particular stage in the defined personalization process. | number |
| Attributed Orders | AttributedOrderCount__c | Number of orders attributed to a particular stage in the defined personalization process. | number |
| Attributed Carts | AttributedCartsCount__c | Number of carts containing items at a particular stage in the defined personalization process. | number |
| Attributed Views | AttributedViewsCount__c | Number of content views attributed to a particular stage in the defined personalization process. | number |
| Attributed Revenue | AttributedRevenue__c | Revenue attributed to the personalization point. | number |
| Attributed Orders Placed | AttributedOrdersPlaced__c | Number of placed orders attributed to a particular stage in the defined personalization process. | number |
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