AMPscript Function Reference

AMPscript is a scripting language for Marketing Cloud Engagement. With AMPscript, you can integrate the data in your customer database with your marketing content. This integration helps you send highly personalized messages across the communication channels that Marketing Cloud Engagement supports, including email, SMS, and mobile. You can also use it to create customized landing pages and microsites.

This document contains reference information for AMPscript functions. For an overview of AMPscript syntax, click the Guides tab.