# TreatAsContent()

Treats a string as though it came in from a content area. To retrieve tracking information associated with these strings, include the [httpgetwrap string](/docs/marketing/marketing-cloud/guide/submitting_a_triggered_send_definition_with_tracking_via_httpgetwrap.md) in embedded links.

:::warning
Always sanitize user input within a `TreatAsContent()` block. Remove, escape, or disallow input that contains HTML tags or AMPscript code, or use an allowlist of safe characters.
:::

## Availability

<table>
  <tr>
    <td>Marketing Cloud Engagement</td>
    <td>✅ Yes</td>
  </tr>
  <tr>
    <td>Marketing Cloud Next</td>
    <td>❌ No</td>
  </tr>
</table>

## Syntax

```
TreatAsContent(stringToReturn)
```

The `TreatAsContent()` function has one parameter:

- `stringToReturn` (string): Required. The string to return as content.

## Usage

This example returns a string of text. If the content contains personalization strings, the function replaces them with the appropriate data.

```
TreatAsContent(Field(@row,'Content'))
```

:::important
Use this function only with data that has been reviewed and optimized to appear as content.
:::