Manage Records

In Salesforce, an object is a data structure that contains a specific category of data. An object is made up of several fields. Think of objects as databases and fields as the columns within that database. Each row in the database is a record. You interact with several of these elements when you use Marketing Cloud.

Each object type has a unique API name. When you use an API to interact with your Salesforce data, you provide the API name of the object that you want to interact with. REST API endpoints typically follow the format /services/data/v60.0/sobjects/OBJECT_API_NAME..., where OBJECT_API_NAME is the API name of the object that you’re interacting with. For example, to create a contact, you send a POST request to /services/data/v60.0/sobjects/contact. In Bulk API 2.0, the body of your request to create a job contains the API name of the object that you want to interact with.