Manage Identity Resolution in Marketing Cloud Growth

Data Cloud identity resolution rules help consolidate your marketing data. By taking data from multiple sources and combining them into a single source of truth, you gain a comprehensive view of your customers. Identity resolution uses matching and reconciliation rules to link data about people or accounts into unified profiles. Each unified profile contains all the unique contact point values from all sources.

To manage identity resolutions, use the /ssot/identity-resolutions endpoint in Connect API.