jSummary
DateAdd()
DateDiff()
DateParse()
DatePart()
FormatDate()
GetSendTime()
LocalDateToSystemDate()
Now()
StringToDate()
SystemDateToLocalDate()
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Now()
Returns the current system timestamp. When included in content for triggered sends, the time indicates when the triggered send definition for the message started or was republished.
Availability
| Marketing Cloud Engagement | ✅ Yes |
| Marketing Cloud Next | ✅ Yes |
This function became available in Marketing Cloud Next during the Summer ’26 release (API version 67.0).
Syntax
1Now(boolPreserveEmailSentTime)The Now() function has one parameter:
boolPreserveEmailSentTime(boolean)—If the value of this property istrue, the function returns the email send time for a subscriber. If the value isfalse, the function returns the current time and date. The default value isfalse.
Usage
To return the current time, call the Now() function without any parameters.
1<p>%%=Now()=%%</p>The function returns a date and time.
This table shows how the results that the Now() and GetSendTime() functions return vary in different situations.
| Function | After a list, DE, or manual send, returns | After a triggered or journey send, returns |
|---|---|---|
Now() | Current system time | Current system time |
Now(true) | Job start time | Job publish time |
GetSendTime() | Individual subscriber send completed time | Individual subscriber send completed time |
GetSendTime(true) | Job start time | Job publish time |
When used in CloudPages, the Now() function returns the current time, regardless of the value of the boolPreserveEmailSentTime parameter.
See Also
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