Create a Subscriber

This scenario describes how to create a subscriber in Marketing Cloud via the SOAP API. The Subscriber object contains information about a single instance of a subscriber in an account. Once you create a subscriber, you can populate the attributes of that subscriber with information used in sends and personalization.

You can also use the create call with the save action of UpdateAdd to update a subscriber.

Diagram

Create Subscriber

Method Used

Objects Referenced

Required Properties

  • EmailAddress or SubscriberKey, depending on account configuration.