# EmailType

The message formats for emails and subscriber preferences.

## Values

| Name               | Description                                       |
| ------------------ | ------------------------------------------------- |
| `Normal (HTML)`    | Indicates a standard HTML email.                  |
| `Text Only (Text)` | Indicates an email that contains only plain text. |

## Related Items

- [Email](/docs/marketing/marketing-cloud/guide/email.md)
- [EmailAddress](/docs/marketing/marketing-cloud/guide/emailaddress.md)
- [Subscriber](/docs/marketing/marketing-cloud/guide/subscriber.md)