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Engagement Split Format

The engagement split activity is used to change the path for a contact based on how they did or did not interact with an email. It allows you to define logical flows for your journey based on clicks and opens. This activity type can’t be used in a custom activity.

  • This activity works only with the send email types for splitting the journey path.
  • The outcome of this decision affects goal statistics.

The activity must be formatted as specified below. The following JSON object is included in the activities array of a journey, as defined in the Journey Specification.

Journey Specification