EventType
The tracking event categories for email engagement objects such as BounceEvent and ClickEvent.
| Name | Description |
|---|---|
Click | Indicates that a subscriber clicked on a link in a message. |
DeliveredEvent | Indicates a message was delivered successfully. |
ForwardedEmail | Indicates that a subscriber forwarded the message using the Forward to a Friend feature. |
ForwardedEmailOptIn | Indicates that an opt-in occurred in a Forward to a Friend email. |
HardBounce | Indicates the message sent to a subscriber encountered a hard bounce. |
NotSent | Indicates a message wasn’t sent to a subscriber. |
Open | Indicates that a message was opened by a subscriber. |
OtherBounce | Indicates a message sent to a subscriber encountered an Other-type bounce. |
Sent | Indicates number of messages sent. Indicates the message was sent to a subscriber. |
SoftBounce | Indicates the message sent to a subscriber encountered a soft bounce. |
Survey | Indicates that a subscriber answered a survey question included in a message. |
Unsubscribe | Indicates a subscriber unsubscribed from further communication via a link in a message. |