EventType

The tracking event categories for email engagement objects such as BounceEvent and ClickEvent.

NameDescription
ClickIndicates that a subscriber clicked on a link in a message.
DeliveredEventIndicates a message was delivered successfully.
ForwardedEmailIndicates that a subscriber forwarded the message using the Forward to a Friend feature.
ForwardedEmailOptInIndicates that an opt-in occurred in a Forward to a Friend email.
HardBounceIndicates the message sent to a subscriber encountered a hard bounce.
NotSentIndicates a message wasn’t sent to a subscriber.
OpenIndicates that a message was opened by a subscriber.
OtherBounceIndicates a message sent to a subscriber encountered an Other-type bounce.
SentIndicates number of messages sent. Indicates the message was sent to a subscriber.
SoftBounceIndicates the message sent to a subscriber encountered a soft bounce.
SurveyIndicates that a subscriber answered a survey question included in a message.
UnsubscribeIndicates a subscriber unsubscribed from further communication via a link in a message.