Basic Personalization

This example demonstrates how to insert the first name, last name, and city name into an email message.

First, create a subscriber in your Marketing Cloud account.

  1. Click the Email app in the app switcher.
  2. Click Email.
  3. Click Subscribers in the top menu of the Email app.
  4. Click All Subscribers.
  5. Click Create.
  6. Click Next.
  7. Enter a subscriber key value for the subscriber in the Subscriber Key field.
  8. Enter the email address for the subscriber in the Email Address field.
  9. Click First Name and enter a value for the first name of the subscriber.
  10. Click Last Name and enter a value for the last name of the subscriber.
  11. Click City and enter a value for the city of the subscriber.
  12. Select the list you wish to place the subscriber on.
  13. Click Finish.
  1. Click Content.
  2. Click Emails.
  3. Click Create.
  4. Select HTML Paste.
  5. Enter a name for your email message in the Email Name field.
  6. Enter a subject for your email message in the Email Subject field.
  7. Add any preheader information you wish in the Preheader field.
  8. Select the location for your email message by clicking Select and choosing the location.
  9. Click OK.
  10. Click Save.

Paste the template below into the content section of your email message:

Given this data context:

The message renders as displayed:

Screenshot of Send Preview Screen