REST API
All Marketing Cloud Engagement features implement REST API. REST API uses JSON request and response bodies and resource endpoints. REST calls are synchronous. For a list of REST API endpoints and properties, see REST API Reference.
You can use REST API to manage several important marketing activities.
- Creating, reading, updating, and deleting contacts
- Managing content in Content Builder
- Interacting with Journey Builder
- Configuring and sending messages with Mobile Connect and MobilePush
- Managing campaigns
- Creating Triggered Sends (also available in SOAP API)
There are limits that apply to your use of REST API. For more information, see API Limits and Guidelines.