REST API

All Marketing Cloud Engagement features implement REST API. REST API uses JSON request and response bodies and resource endpoints. REST calls are synchronous. For a list of REST API endpoints and properties, see REST API Reference.

You can use REST API to manage several important marketing activities.

• Creating, reading, updating, and deleting contacts
• Managing content in Content Builder
• Interacting with Journey Builder
• Configuring and sending messages with Mobile Connect and MobilePush
• Managing campaigns
• Creating Triggered Sends (also available in SOAP API)

There are limits that apply to your use of REST API. For more information, see API Limits and Guidelines.