Transactional Messaging API Activities

When you send a message using the Transactional Messaging API, it goes through these steps.

  1. Your system sends a transactional message using the Marketing Cloud Engagement Transactional Messaging API.
  2. Information from the API request is applied to the transactional message definition. This step personalizes the message per recipient, assigns recipients to a contact list, and saves request parameters to a data extension, if used.
  3. The Event Notification Service sends the status of the message via a webhook to another system.

A chart that displays the steps that a transactional message goes through. The flowchart begins by showing a message being sent from REST API. Marketing Cloud Engagement retrieves personalization content applies it to the message. The message is then sent to the subscriber’s inbox, while the response data is sent to the sender’s webhook URL.