POST /push/v1/message

Creates a push message template for sending to a list of subscribers or an audience inclusion list or data extension. You can personalize each message for each subscriber using personalization strings or AMPscript lookups from a data extension within a single push message definition. You can also pass the text of the message to override the message contents specified in the definition for API-driven personalization.

Name	Type		Description
messageType	integer	Required	Indicates the type of message to create using the following integer values: 1 - Outbound (default), 3 - Location Entry, 4 - Location Exit, 5 - Beacon, 8 - Inbox
contentType	integer	Required	Indicates the content included within the message using the following integer values: 1 - Alert (default), 2 - Inbox, 3 - Inbox+Alert
name	string	Required	Name of the message. Must be 100 or fewer characters. For Content Builder messages, use this format: content name-unique identifier. For example: 'my test content message-0debaa7a11e11b0a00b12345ef384b1z'.
application	array	Required	App used to send message
application.id	string	Required	The ID of the application
application.name	string	Required	The name of the application
alert	string		Message displayed on the mobile device
sound	string		Used to override the value on the push message definition. Indicates the sound file to play when the push message arrives on the mobile device. Name must include 100 or less characters.
badge	integer		Available for iOS. For iOS SDK version 4.9.5 and newer: Overrides the value on the push message definition. Badge count displays this number in a badge on the app and increments this number by one for each new unread message. For older iOS SDK versions: Overrides the value on the push message definition. Badge count does not increment.
content-available	integer		Integer value indicating the availability of content for an application enabled to use background push. Set this value to 1 to deliver the message as a silent push. This parameter applies only to apps integrated with the background push functionality available in iOS and Android. Note that you can use background push functionality in all apps with iOS 7 and Newsstand apps in iOS 6.
openDirect	string		Used to override the value on the push message definition. This value determines the location within the app that an app user views when they open that app via a push message. Assigned values must include 15 or less characters.
keys	array		Used to override the value on the push message definition. An array of Key/Value pairs that correspond to customer values defined in MobilePush.
custom	array		Specify the actual request body of the push message to precisely align that request body to your specifications.
sendInitiator	integer		Indicates the method used to initiate the send for a push message using the following integer values: 0 - UI-based send, 1 - API (default), 2 - Automation, 3 - Journey Builder
startDate	date		Date and time when the message becomes available for sends. Uses a default value of the message creation time.
endDate	date		Date and time when the message is no longer available for sends. This optional parameter applies only to messages whose contentType is CloudPage or Alert+CloudPage. endDate must be after startDate.
messagesPerPeriod	integer		Integer value indicating the number of messages that can send during a specified time period to throttle the volume of users responding to the notification. Use only when sendInitiator value equals 0.
minutesPerPeriod	integer		Integer value indicating the number of minutes included in a specified time period. Use only when sendInitiator value equals 0.
numberOfPeriods	integer		Indicates the time span of the period using the following integer values: 1 - Year, 2 - Month, 3 - Week, 4 - Day, 5 - Hour
isRollingPeriod	boolean		Boolean value indicating whether the limit resets after a rolling time period window or ends at a specified time
messageLimit	integer		Integer values indicating the total number of times a messages displays on a mobile device
title	string		The title to be used in place of the message's original title.
subtitle	string		The subtitle to be used in place of the message's original subtitle. This setting applies only to push notification alerts.
mutable-content	boolean		If true, rich push functionality is enabled for the message.
tzBased	boolean		Boolean value indicating whether a send occurs based on the specified time zone for a mobile device, as reflected in the contact record. To ensure timely delivery for each timezone, make sure that any dependent data extensions and audiences are available to be refreshed up to 14 hours prior to the scheduled send time. Uses a default value of false. Use only when sendInitiator value equals 0.
tzPastSendAction	string		Indicates the action to perform when a time-zone-based send occurs and that send time already passed for some time zones. Uses the following string values: 1 - Send immediately (default), 2 - Send at scheduled time, next day, 3 - Never send
scheduleTzOffset	integer		Integer value indicating the time zone offset. Uses a default value of -6.
scheduledTzSupportsDst	boolean		Boolean value indicating whether the scheduled time zone supports Daylight Savings Time. Uses a default value of false.
inclusionLists	array		Array of list ID values indicating the lists that will receive the send. Use only when sendInitiator value equals 0.
exclusionLists	array		Array of list ID values indicating the lists excluded from receiving the send. Use only when sendInitiator value equals 0.
status	integer		Indicates the status of the message using the following integer values:: 1 - Draft, 2 - Active (default), 3 - Inactive, 4 - Deleted
pageId	integer		Integer values indicating the page associated with the message for CloudPage and Alert+CloudPage sends
url	string		String value indicating the URL for the page associated with the message for CloudPage and Alert+CloudPage sends
subject	string		String value indicating the subject line used for the message
media	array		Rich media to include in the message
media.androidUrl	string		URL for the media to send to Android devices
media.iosUrl	string		URL for the media to send to iOS devices
media.alt	string		Text to display if the message can’t include the specified rich media
geofences	array		Array of string values indicating the geofences associated with the message send. Use only when sendInitiator value equals 1.

You can create different types of messages using this call. Ensure that you include the correct properties for each message type using the list below.

API Rate Limits: We might enforce a rate limit if you perform more than 100 requests per minute or have more than 1,000 active push message templates. Rather than create a unique push message template for each subscriber, use personalization strings, AMPscript, or message field overrides when sending a push message.

messageType
contentType
name (required)
application (required)
alert
sound
badge
content-available
openDirect
keys
custom
sendInitiator
startDate (required)
messagesPerPeriod
minutesPerPeriod
tzBased
tzPastSendAction
scheduledTzOffset
scheduledTzSupportsDst
inclusionLists
exclusionLists
inclusionDataExtensions
exclusionDataExtensions
status
media
title
subtitle

messageType
contentType
name (required)
application (required)
alert (required)
sound
badge
openDirect
keys
custom
sendInitiator
startDate (required)
messagesPerPeriod
numberOfPeriods
periodType
isRollingPeriod
messageLimit
scheduledTzOffset
scheduledTzSupportsDst
geofences (required)
status
media
title
subtitle

messageType
contentType
name (required)
application (required)
alert (required)
sound
badge
keys
custom
sendInitiator
startDate (required)
messagesPerPeriod
numberOfPeriods
periodType
isRollingPeriod
messageLimit
scheduledTzOffset
scheduledTzSupportsDst
geofences (required)
status
pageId (required)
url (required)
media
title
subtitle

messageType
contentType
name (required)
application (required)
keys
custom
sendInitiator
startDate (required)
tzBased
tzPastSendAction
scheduledTzOffset
scheduledTzSupportsDst
inclusionLists
exclusionLists
inclusionDataExtensions
exclusionDataExtensions
status
pageId (required)
url (required)
subject (required)

messageType
contentType
name (required)
application (required)
alert (required)
sound
badge
content-available
openDirect
keys
custom
sendInitiator
startDate (required)
messagesPerPeriod
minutesPerPeriod
tzBased
tzPastSendAction
scheduledTzOffset
scheduledTzSupportsDst
inclusionLists
exclusionLists
inclusionDataExtensions
exclusionDataExtensions
status
pageId (required)
url (required)
subject (required)
media
title
subtitle

Example Request

Example Response

If all values in the request are valid, the API returns a response with the message parameters.

If the request was not valid, the API returns a 400 response with details on the error. The example below includes the error for not including any DeviceTokens values:

Possible Errors

Message	Details
Message id {0} is not valid.	The messageID value provided in the URL was not in a valid format.
Message {0} is not valid for the client.	The messageID value included in the URL does not match a valid value within the account.
The status for Message {0} is not set to Active.	The status for the message used in the call must be set to Active.
The count of DeviceTokens cannot be zero.	At least one value needs to be passed in the DeviceTokens parameter.
One or more DeviceTokens must be specified in order to send a message.	The call does not include a parameter for the DeviceToken value.
Message is blank and no override message was provided.	The message definition within the MobilePush interface does not have a message specified so the messageText parameter is required.
Cannot override message text with a blank message.	The parameter for Override was set to true, but the value passed for messageText does not contain a value.
MessageText is not applicable when Override is false.	The call does not require passing a value for messageText if Override is set to true.
{0} is not a valid send time (yyyy-MM-dd HH).	The call includes an invalid send time.