Introduction to Pardot APIs

Note: This release is in preview. Features described in this document don’t become generally available until the latest general availability date that Salesforce announces for this release. Before then, and where features are noted as beta, pilot, or developer preview, we can’t guarantee general availability within any particular time frame or at all. Make your purchase decisions only on the basis of generally available products and features.

Links can be outdated or unavailable during release preview.

Pardot’s REST APIs let you access and manipulate your Pardot data in various ways.

With Pardot APIs, you can:

  • Extend Pardot: Build your own custom integrations to better support your business needs.
  • Augment Pardot data: Clean and enrich prospect data, saving your sales reps hours of time spent on menial tasks.
  • Expand Reporting: Use the Pardot API to automate exporting visitor data to your own external analytics tools for richer insights.
  • Boost Your Business Value: Automate tasks, segment prospects with external data, or create custom external scoring models and update prospects.

To get answers to your questions about the API, or report a documentation issue, open a ticket with our Support team. Learn how.

Getting Started

If you're new to using Pardot APIs, see our getting started guide.

Pardot API Versions

Versions 3 and 4

If your Pardot account has the Allow Multiple Prospects with the Same Email Address (AMPSEA) feature disabled, use version 3 of the Pardot API.

If your Pardot account has AMPSEA enabled, use version 4 of the Pardot API.

Versions 3 and 4 provide the same functionality, using slightly different input and output syntax to support working with prospects that share an email address.

See Version 3 and 4 Overview for information about using versions 3 and 4.

Version 5

Version 5 provides new functionality. You can use this version whether or not your Pardot account has "Allow Multiple Prospects with the Same Email Address" enabled.

See Version 5 Overview for information about using version 5.

Test and Production Environments

Different Pardot environments are hosted on different domains, and you must use the correct domain in your request URLs. In general:

  • Demos, developer orgs, and sandbox environments are hosted on the domain pi.demo.pardot.com.
  • Training and production environments are hosted on the domain pi.pardot.com.

You can find the correct URL for your Pardot domain from Salesforce Setup.

  1. In Salesforce, click the gear icon to access Setup.
  2. From Setup, enter Installed Packages in the Quick Find box, and then select Installed Packages.
  3. Find the package b2bmaIntegration.
    • If the namespace prefix is "b2bma", use the domain pi.pardot.com in your request URLs.
    • If the namespace prefix is "pi3", use the domain pi.demo.pardot.com in your request URLs.

Rate Limits

We enforce API rate limits in two ways:

  • daily requests
  • concurrent requests

Daily Requests

Pardot Plus customers are allocated 25,000 API requests a day. Pardot Advanced and Premium customers can make up to 100,000 API requests a day. These limits reset at the beginning of the day based on your account time zone settings. Any request made exceeding the limits result in an error code 122

You can check your current daily usage on the "usage and limits" page.

Concurrent Requests

To interact with our API more efficiently, you can have up to five concurrent API requests. Any connection over five results in an error code 66 response.

Open Source API Wrappers

These wrappers aren't officially supported, but are available to use with the Pardot API.