Ingesting Data into Marketing Cloud Personalization

Marketing Cloud Personalization Feeds is a built-in data-feed processing capability that enables the ingestion of data from external sources. Feeds are a specific type of Personalization Gear extension that provides the pathways to ingest external data files and translate their contents into the Personalization platform. With Feeds, you can update the company catalog, import and export market segments, load historical data, and perform other tasks manually or automatically. After you configure a Feed, Personalization business users can use the Feeds Dashboard to view, monitor, and manage Feed data file processing.

Companies are responsible for creating, structuring, and providing data files that meet Personalization specifications. However, Personalization Gear developers are responsible for configuring the Feed pathways that support these data files.

To review implementation details and learn how to use Personalization data feeds, see About ETL Data Feeds on Salesforce Help.