Marketing Cloud Personalization
Deliver relevant, individualized experiences to customers and prospects in real time at key moments in their journeys across web, social, and mobile channels. Integrate Marketing Cloud Personalization with your company's systems to gain a comprehensive view of each customer and prospect. Develop behavioral analytics, and use machine learning capabilities based on interaction data.
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Key Features
  • Attract and retain customers with behavioral insights
    Understand individual customer affinities and intent in real time.
  • Individualize real-time moments with AI
    Automatically deliver the right content, products, and offers to each customer as they interact.
  • Test and optimize everywhere
    Quickly deploy A/B/n testing to optimize journeys for conversion and cost savings.
  • Connect the online and offline journey
    Reduce churn and increase lifetime value with connected customer journeys across each touchpoint over time.