Data Cloud Object-Specific APIs

Object-specific API requests are less error-prone and more efficient than writing a custom SQL query. Whenever an object-specific API is available, we recommend that you use the API to retrieve data instead of crafting your own SQL queries.

With the object-specific APIs, you can retrieve these data items.

• Calculated insights
• Data graphs
• Unified individuals and accounts (Universal ID Lookup)
• Profiles

To call the REST endpoints, use one of these Data Cloud APIs.

• If your app integrates with the Salesforce Platform, use the Data Cloud Connect REST API.
• To integrate with only Data Cloud, use the Data Cloud API.

To compare these two APIs, see Custom App Development in the Data Cloud Developer Guide.