# Collect AgentExchange Leads

You can configure your AgentExchange listings to collect leads and deliver them to your Salesforce org. Specific customer interactions, such as watching your listing’s demo video, can trigger lead collection.

**See Also**

- [What’s the Difference Between Lead Events and Leads in AgentExchange Marketplace Analytics?](/docs/platform/isvforce/guide/partner-dashboard-lead-events.md)
- [Generate Leads from Your Website for Your Sales Teams](https://help.salesforce.com/articleView?id=setting_up_web-to-lead.htm)