Brief

Represents a marketing brief. A brief contains information that’s used for positioning and grounding a marketing campaign. Agentforce can help you create a campaign that best fits the goals and requirements in your brief.

Introduced in API version 61.0.

create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), undelete(), update(), upsert()

  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 62.0
  • Description: Context related to the campaign that isn’t represented in the other fields.
  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 66.0
  • Description: Guardrails that the agent must follow when creating a campaign. Use these guardrails to prevent damage to your brand and to ensure safety and compliance.

  • Type: reference

  • Properties: Create, Filter, Group, Nillable, Sort, Update

  • Introduced: API version 62.0

  • Description:

    The unique ID of your brand.

    This field is a relationship field.

  • Relationship name: Brand

  • Relationship type: relationship

  • Refers to: ManagedContent

  • Type: reference

  • Properties: Create, Filter, Group, Nillable, Sort, Update

  • Introduced: API version 65.0

  • Relationship name: BusinessUnit

  • Relationship type: relationship

  • Refers to: BusinessUnit

  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 61.0
  • Description: A description of the brief.

  • Type: boolean

  • Properties: Create, Defaulted on create, Filter, Group, Sort, Update

  • Introduced: API version 66.0

  • Description:

    Indicates whether the campaign contains conversational elements.

    The default value is false.

  • Default value: false

  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 61.0
  • Description: The main theme or message that you want to deliver to your customers through the campaign that’s associated with the brief.
  • Type: string
  • Properties: Create, Filter, Group, idLookup, Sort, Update
  • Description: The name of the brief.
  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 66.0
  • Description: An agent-generated name for the campaign. When you save a campaign preview, the resulting campaign has this name.
  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 66.0
  • Description: The main calls-to-action (CTAs) for the brief. The agent uses this information to understand the actions that it can use to meet the goals of the campaign.
  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 66.0
  • Description: The goal of the campaign that’s associated with the brief. The agent uses this field to understand the main objective of the campaign.
  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 66.0
  • Description: The main key performance indicator (KPI) for measuring progress toward the goal. The agent uses this field to prioritize actions that contribute to the goal of the campaign.
  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 66.0
  • Description: The priority of the brief. The agent uses this field to prioritize actions that contribute to the goal of the campaign.
  • Type: textarea
  • Properties: Create, Nillable, Update
  • Introduced: API version 61.0
  • Description: A description of the characteristics of the audience that you want to reach through the campaign that’s associated with this brief.

This object has the following associated objects. If the API version isn’t specified, they’re available in the same API versions as this object. Otherwise, they’re available in the specified API version.