Get Started with Sales Engagement
To build custom integrations with Sales Engagement and inspect cadences to answer your specific business questions, you need to understand the structure of the objects that make up a cadence and how changes to each affect the others.
|Available in: Lightning Experience
|Available with Sales Engagement, which is available for an extra cost in: Enterprise, Performance, and Unlimited Editions
The High Velocity Sales name has changed to Sales Engagement. The automation features within the product now include customer engagement tracking, chat bots, and cadences. The new name captures all the tools to use to automate processes and to engage strategically with leads and customers so that your sales team can focus on selling.
A cadence is a defined series of sales outreach steps, such as phone calls, emails, and LinkedIn messages. Sales managers build cadences, and then managers or sales reps add leads and contacts to their cadences so that reps are automatically prompted to perform those outreach steps in order and on time.
When a sales manager builds a cadence, they’re building a structure that includes several objects. These objects update dynamically while they build the cadence, when they activate the cadence, when they add targets, when targets complete steps, and when they edit an active cadence.